pharma marketing

Physicians are overwhelmed with information. Here’s how pharma marketers can cut through the noise
Medical Marketing and Media
Tue, 10/25/22 - 10:44 am
physicians
clinical trials
pharma marketing
‘Telehealth super-utilizers’ and other myths of the post-pandemic era
Medical Marketing and Media
Mon, 10/24/22 - 10:53 am
pandemic
COVID-19
telehealth
patients
pharma marketing
Sanofi, Regeneron team with Broadway actor for digital severe asthma program
Medical Marketing and Media
Wed, 10/19/22 - 10:54 pm
asthma
severe asthma
Sanofi
Regeneron
pharma marketing
How do pharma marketers reach ‘no-see docs’?
Medical Marketing and Media
Wed, 10/19/22 - 11:00 am
pharma marketing
digital health
digital marketing
physicians
no-see physicians
Moderna plans to swarm IDWeek with branded fleet of Ubers
Medical Marketing and Media
Mon, 10/17/22 - 10:22 am
Moderna Therapeutics
IDWeek
pharma marketing
Allogene Therapeutics debuts CAR T Together to expand treatment access
Medical Marketing and Media
Wed, 10/12/22 - 10:57 am
Allogene Therapeutics
pharma marketing
cancer
CAR-T
Teva abused patent system and spread misinformation about a Copaxone rival, European officials say
Fierce Pharma
Mon, 10/10/22 - 06:51 pm
Teva Pharmaceutical
Europe
Copaxone
legal
pharma marketing
AstraZeneca debuts annoying purple ‘Phil’ creatures, personified asthma eosinophils ‘behaving badly’
Endpoints
Wed, 10/5/22 - 10:35 am
pharma marketing
DTC advertising
AstraZeneca
eosinophilic asthma
asthma
Fasenra
How AI can transform pharmaceutical marketing
Medical Marketing and Media
Mon, 10/3/22 - 11:35 pm
pharma marketing
artificial intelligence
machine learnings
Pfizer and BioNTech go to Hollywood with splashy Oscars sponsorship
Fierce Pharma
Mon, 03/28/22 - 07:51 pm
pharma marketing
television ads
BioNTech
Pfizer
Pharma colors and marketing: Typically ‘awash in blue,’ newer brand updates adopt bold hues
Endpoints
Tue, 03/8/22 - 11:00 pm
pharma marketing
logos
What do patients really think about their meds? A new AI bot can tell you
Fierce Pharma
Thu, 02/24/22 - 09:19 am
patients
artificial intelligence
Talking Medicines
pharma marketing
social media
How can pharma avoid HCP 'promo fatigue'? With synchronized campaigns and storytelling
Fierce Pharma
Wed, 02/16/22 - 10:59 am
pharma marketing
drug reps
physicians
healthcare providers
digital marketing
With FDA nods and third-shot OKs, Moderna and Pfizer boost vaccine ads – and booster messages
Endpoints
Tue, 02/15/22 - 11:24 pm
Moderna Therapeutics
Pfizer
BioNTech
COVID-19
vaccines
pharma marketing
DTC advertising
J&J's Blue Jacket Fashion Show returns live to boost prostate cancer awareness
Fierce Pharma
Tue, 02/15/22 - 10:29 am
pharma marketing
JNJ
Janssen
oncology
prostate cancer
AbbVie runs first Qulipta TV ad spots as it focuses on what you ‘can control inside’
Fierce Pharma
Fri, 02/11/22 - 11:46 am
AbbVie
pharma marketing
migraines
Qulipta
television ads
DTC ads
American Lung Association campaign, backed by pharma, tackles lack of diversity in lung cancer trials
Fierce Pharma
Fri, 02/11/22 - 10:31 am
pharma marketing
lung cancer
American Lung Association
Takeda taps a doctor turned patient—and spread-the-word artist—for rare disease awareness campaign
Fierce Pharma
Sat, 02/5/22 - 12:02 pm
Takeda
pharma marketing
patients
Rare Diseases
Pfizer goes subtle on vaccine but big on human spirit in latest ad spot
Fierce Pharma
Wed, 01/26/22 - 10:43 am
Pfizer
pharma marketing
vaccines
COVID-19
pandemic
Ogilvy Health's new creative chief Hessel reflects on pharma's pandemic opportunities
Fierce Pharma
Fri, 01/21/22 - 11:04 am
pharma marketing
Ogilivy Health
COVID-19
pandemic

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