Moderna plans to swarm IDWeek with branded fleet of Ubers

Moderna plans to swarm IDWeek with branded fleet of Ubers

Source: 
Medical Marketing and Media
snippet: 


IDWeek, the infectious diseases conference, will take place in Washington, D.C. starting Wednesday and Moderna plans to make its presence known.

The pharma company is teaming up with EMC Outdoor and Carvertise to swarm the five-day conference with a fleet of branded Ubers, which will drive around the conference in high-traffic areas.