pharma marketing

Marketers expected to scrutinize partner contracts post-SVB collapse
Medical Marketing and Media
Tue, 03/21/23 - 10:03 am
SVB
banking
pharma marketing
Study sheds light on ethics of pharma-patient influencer partnerships
Medical Marketing and Media
Tue, 03/14/23 - 06:19 pm
social media
pharma marketing
patients
Can ChatGPT revolutionize pharma marketing?
Medical Marketing and Media
Mon, 02/20/23 - 12:49 pm
pharma marketing
artificial intelligence
ChatGPT
Top 10 Pharma TV Ad Spenders in 2022 — Anti-Inflammatories and Diabetes Drugs Dominate
Xtalks
Sun, 01/29/23 - 01:31 pm
television ads
pharma marketing
DTC ads
AbbVie
Rinvoq
Dupixent
Sanofi
Regeneron
Skyrizi
Novo Nordisk
Ozempic
Jardiance
Eli Lilly
Boehringer Ingelheim
Rybelsus
Trulicity
Rexulti
Otsuka
Lundbeck
Tremfya
JNJ
Verzenio
‘Don’t make ads, make TikToks’: Saatchi report digs into what TikTok users want
Medical Marketing and Media
Thu, 01/26/23 - 11:49 pm
pharma marketing
social media
TikTok
Sanofi takes to TikTok and Instagram to target millennials and older Gen Z parents for RSV education
Endpoints
Wed, 01/25/23 - 10:51 pm
Sanofi
social media
TikTok
Instagram
RSV
pharma marketing
AstraZeneca, Merck go multilingual for prostate cancer push
Medical Marketing and Media
Mon, 01/23/23 - 09:54 pm
AstraZeneca
Merck
pharma marketing
prostate cancer
Novo Nordisk to go slow on Wegovy marketing after getting supply issues in check
Medical Marketing and Media
Thu, 01/5/23 - 04:54 pm
Novo Nordisk
obesity
Wegovy
pharma marketing
‘Diabesity’ marketing set to swell as Novo preps relaunch of weight-loss drug
Medical Marketing and Media
Wed, 12/14/22 - 10:36 am
Novo Nordisk
pharma marketing
Wegovy
obesity
diabetes
Pharma marketing legend Sander Flaum dies
Medical Marketing and Media
Mon, 12/12/22 - 10:38 pm
pharma marketing
Sander Flaum
Lederle
Allergan’s DREAM initiative partners with Shutterstock to promote racial equity in aesthetics
Medical Marketing and Media
Sun, 12/11/22 - 01:25 pm
Allergan
aesthetics
racism
pharma marketing
DREAM initiative
Half of companies don’t optimize omnichannel physician engagement, study finds
Medical Marketing and Media
Thu, 12/8/22 - 10:08 am
pharma marketing
omnichannel
physicians
Two Owners of New Jersey Pharmaceutical Marketing Company Admit Role in $38 Million Compounding Fraud Scheme
DOJ
Thu, 12/1/22 - 10:51 am
pharma marketing
fraud
GSK survey finds COVID, lack of early HCP conversations hitting lupus patients' care
Fierce Pharma
Tue, 11/29/22 - 08:29 pm
GSK
lupus
Benlysta
patients
COVID-19
pharma marketing
Pharma’s digital marketing in crosshairs, as FTC’s plan to curb ‘commercial surveillance’ gains steam
Medical Marketing and Media
Mon, 11/28/22 - 07:49 pm
FTC
pharma marketing
digital marketing
surveillance marketing
Pfizer CEO Bourla stung by UK's pharma marketing regulator over kids' COVID vax claims: report
Fierce Pharma
Mon, 11/28/22 - 10:14 am
Pfizer
COVID-19
vaccines
UK
Albert Bourla
Pharma CEOs
pharma marketing
regulatory
PMCPA
Paper reopens debate over drug sampling
Medical Marketing and Media
Mon, 11/14/22 - 07:16 pm
pharma sales
drug samples
physicians
pharma marketing
Pharma marketers: Keep oncology HCP messaging short with a compelling brand story, says report
Fierce Pharma
Wed, 11/9/22 - 01:56 pm
oncology
pharma marketing
ZoomRx
Elon Musk wants to make Twitter the ‘most respected advertising platform.’ Here’s what pharma marketers think.
Medical Marketing and Media
Sun, 10/30/22 - 04:18 pm
twitter
social media
pharma advertising
Elon Musk
pharma marketing
Pharma Executives Are Awakening To A New Reality: Embrace The Future Of The Commercial Model Now Or Else
Forbes
Wed, 10/26/22 - 06:46 pm
pharma marketing
pharma sales
drug reps
pandemic
physicians

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