DTC advertising

Skyrizi goes sky-high in October among Rx, OTC pharma brands
Skyrizi goes sky-high in October among Rx, OTC pharma brands
Medical Marketing and Media
Boehringer Ingelheim
AbbVie
Skyrizi
DTC advertising
pharma advertising
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GSK spends big on new RSV vax commercials, but it's an AbbVie clean sweep as August's top pharma drug ad spender
GSK spends big on new RSV vax commercials, but it's an AbbVie clean sweep as August's top pharma drug ad spender
Fierce Pharma
AbbVie
GSK
DTC advertising
pharma marketing
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PhRMA hits out at PBMs as lurking middlemen in latest ad
PhRMA hits out at PBMs as lurking middlemen in latest ad
Medical Marketing and Media
PhRMA
PBMs
lobbying
DTC advertising
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FDA warns AstraZeneca over false advertising of COPD drug
FDA warns AstraZeneca over false advertising of COPD drug
Beckers Hospital Review
AstraZeneca
COPD
FDA
Breztri Aerosphere
DTC advertising
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Check out the most-seen pharma brand TV debuts of 2023
Check out the most-seen pharma brand TV debuts of 2023
Medical Marketing and Media
TV ads
DTC advertising
Bayer
AbbVie
Bristol Myers Squibb
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Dupixent reclaims throne as top Rx, OTC pharma brand in May
Dupixent reclaims throne as top Rx, OTC pharma brand in May
Medical Marketing and Media
Dupixent
Sanofi
Regeneron
DTC advertising
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Novo Nordisk pauses Wegovy marketing projects to dampen demand
Novo Nordisk pauses Wegovy marketing projects to dampen demand
Fierce Pharma
Novo Nordisk
Wegovy
weight loss
DTC advertising
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‘No Time to Wait’ Ad Campaign from BMS-Pfizer Features Basketball Legend Kareem Abdul-Jabbar for AFib Awareness
‘No Time to Wait’ Ad Campaign from BMS-Pfizer Features Basketball Legend Kareem Abdul-Jabbar for AFib Awareness
Xtalks
Pfizer
BMS
atrial fibrillation
celebrity endorsements
DTC advertising
television ads
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Study finds manufacturers spend more to advertise less beneficial drugs
Study finds manufacturers spend more to advertise less beneficial drugs
RAPS.org
JAMA
DTC advertising
pharma advertising
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Astellas buys Super Bowl commercial spot to raise menopause awareness
Astellas buys Super Bowl commercial spot to raise menopause awareness
Medical Marketing and Media
Astellas
menopause
Super Bowl
DTC advertising
television ads
fezolinetant
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In latest Pfizer COVID-19 ad, Martha Stewart asks: Got Booster?
In latest Pfizer COVID-19 ad, Martha Stewart asks: Got Booster?
Medical Marketing and Media
Pfizer
COVID-19
vaccines
boosters
celebrity endorsements
pharma advertising
DTC advertising
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AstraZeneca debuts annoying purple ‘Phil’ creatures, personified asthma eosinophils ‘behaving badly’
AstraZeneca debuts annoying purple ‘Phil’ creatures, personified asthma eosinophils ‘behaving badly’
Endpoints
pharma marketing
DTC advertising
AstraZeneca
eosinophilic asthma
asthma
Fasenra
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Bayer’s Teach Me How to Gummy TikTok targets older audience
Bayer’s Teach Me How to Gummy TikTok targets older audience
Medical Marketing and Media
Bayer
social media
TikTok
Linqia
DTC advertising
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What more can we learn from DTC advertising? FDA's OPDP proposes new research
What more can we learn from DTC advertising? FDA's OPDP proposes new research
Endpoints
FDA
OPDP
DTC advertising
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Novavax aims for name recognition in new vaccines campaign
Novavax aims for name recognition in new vaccines campaign
Endpoints
Novavax
vaccines
COVID-19
DTC advertising
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With FDA nods and third-shot OKs, Moderna and Pfizer boost vaccine ads – and booster messages
With FDA nods and third-shot OKs, Moderna and Pfizer boost vaccine ads – and booster messages
Endpoints
Moderna Therapeutics
Pfizer
BioNTech
COVID-19
vaccines
pharma marketing
DTC advertising
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November sees Sanofi-Regeneron dethroned after 6-month rule over top TV ad spender list
November sees Sanofi-Regeneron dethroned after 6-month rule over top TV ad spender list
Fierce Pharma
Sanofi
Regeneron
Dupixent
DTC advertising
television ads
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Is that drug ad for me? People pay more attention to pharma DTC for familiar conditions, study finds
Is that drug ad for me? People pay more attention to pharma DTC for familiar conditions, study finds
Endpoints
DTC advertising
pharma marketing
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Not just the approved indications: FDA to study DTC drug ads that include secondary endpoint data
Not just the approved indications: FDA to study DTC drug ads that include secondary endpoint data
Endpoints
FDA
DTC advertising
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Biohaven points up Nurtec dual-migraine approval with growing stable of celebrity users
Biohaven points up Nurtec dual-migraine approval with growing stable of celebrity users
Fierce Pharma
Biohaven Pharmaceuticals
migraines
celebrity endorsements
Nurtec
digital advertising
DTC advertising
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