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DTC advertising
How pharma and health ads performed at Super Bowl LIX
Medical Marketing and Media
Tue, 02/11/25 - 11:16 am
Super Bowl
DTC advertising
television ads
Pfizer
Novartis
Hims & Hers Health
Hims’ Super Bowl spot for compounded GLP-1 drugs draws Senate scrutiny
Medical Marketing and Media
Mon, 02/10/25 - 10:11 am
legal
GLP-1 agonists
Hims & Hers Health
Super Bowl
DTC advertising
Novartis to Make Super Bowl 2025 Debut with Breast Cancer Commercial
Xtalks
Thu, 01/30/25 - 11:24 pm
Novartis
breast cancer
Super Bowl
DTC advertising
television ads
New Zepbound TV Commercial Inspires ‘Change’
Xtalks
Wed, 01/29/25 - 07:25 pm
Eli Lilly
Zepbound
DTC advertising
television ads
AbbVie pulls off a hat trick with 3rd straight year as top TV drug ad spender, buoyed by Skyrizi and Rinvoq spots
Fierce Pharma
Thu, 01/23/25 - 12:00 pm
AbbVie
TV ads
DTC advertising
Skyrizi
Rinvoq
How Bayer cracked the retail media code
Medical Marketing and Media
Thu, 01/16/25 - 09:40 pm
Bayer
pharma ads
Skai
DTC advertising
Abilify Asimtufii campaign uses 3D CGI to detail journey of bipolar I patients
Medical Marketing and Media
Mon, 09/9/24 - 07:14 pm
pharma marketing
DTC advertising
Ability Asimtufii
Otsuka
Lundbeck
Esperion’s ‘lipid lurkers’ take on cardiovascular disease
Medical Marketing and Media
Tue, 07/16/24 - 12:04 pm
Esperion Therapeutics
Nexlizet
Nexletol
DTC advertising
Dupixent repeats as top pharma ad brand, rankings largely unchanged in May
Medical Marketing and Media
Tue, 06/11/24 - 10:49 pm
pharma advertising
DTC advertising
Dupixent
Regeneron
Sanofi
Novo Nordisk launches campaign for injectable weight-loss drug Wegovy
Medical Marketing and Media
Tue, 06/4/24 - 11:48 am
Novo Nordisk
Wegovy
weight loss
obesity
DTC advertising
Dupixent recaptures top Rx, OTC pharma brand spot in April
Medical Marketing and Media
Wed, 05/8/24 - 11:03 pm
DTC advertising
Dupixent
Sanofi
Regeneron
Dupixent’s DU More campaign breathes life into asthma treatment space
Medical Marketing and Media
Mon, 04/29/24 - 09:53 am
Dupixent
DTC advertising
Sanofi
Regeneron
UCB launches DTC Bimzelx ad blitz at the Oscars
Medical Marketing and Media
Sun, 03/10/24 - 08:23 pm
UCB Pharma
DTC advertising
Oscars
psoriasis
Skyrizi goes sky-high in October among Rx, OTC pharma brands
Medical Marketing and Media
Sun, 11/12/23 - 09:19 pm
Boehringer Ingelheim
AbbVie
Skyrizi
DTC advertising
pharma advertising
GSK spends big on new RSV vax commercials, but it's an AbbVie clean sweep as August's top pharma drug ad spender
Fierce Pharma
Sun, 09/10/23 - 07:58 pm
AbbVie
GSK
DTC advertising
pharma marketing
PhRMA hits out at PBMs as lurking middlemen in latest ad
Medical Marketing and Media
Tue, 09/5/23 - 08:44 pm
PhRMA
PBMs
lobbying
DTC advertising
FDA warns AstraZeneca over false advertising of COPD drug
Beckers Hospital Review
Thu, 08/17/23 - 09:52 am
AstraZeneca
COPD
FDA
Breztri Aerosphere
DTC advertising
Check out the most-seen pharma brand TV debuts of 2023
Medical Marketing and Media
Wed, 07/19/23 - 05:49 pm
TV ads
DTC advertising
Bayer
AbbVie
Bristol Myers Squibb
Dupixent reclaims throne as top Rx, OTC pharma brand in May
Medical Marketing and Media
Tue, 06/6/23 - 11:13 am
Dupixent
Sanofi
Regeneron
DTC advertising
Novo Nordisk pauses Wegovy marketing projects to dampen demand
Fierce Pharma
Mon, 05/22/23 - 11:54 am
Novo Nordisk
Wegovy
weight loss
DTC advertising
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