DTC advertising

Abilify Asimtufii campaign uses 3D CGI to detail journey of bipolar I patients
Medical Marketing and Media
Mon, 09/9/24 - 07:14 pm
pharma marketing
DTC advertising
Ability Asimtufii
Otsuka
Lundbeck
Esperion’s ‘lipid lurkers’ take on cardiovascular disease
Medical Marketing and Media
Tue, 07/16/24 - 12:04 pm
Esperion Therapeutics
Nexlizet
Nexletol
DTC advertising
Dupixent repeats as top pharma ad brand, rankings largely unchanged in May
Medical Marketing and Media
Tue, 06/11/24 - 10:49 pm
pharma advertising
DTC advertising
Dupixent
Regeneron
Sanofi
Novo Nordisk launches campaign for injectable weight-loss drug Wegovy
Medical Marketing and Media
Tue, 06/4/24 - 11:48 am
Novo Nordisk
Wegovy
weight loss
obesity
DTC advertising
Dupixent recaptures top Rx, OTC pharma brand spot in April
Medical Marketing and Media
Wed, 05/8/24 - 11:03 pm
DTC advertising
Dupixent
Sanofi
Regeneron
Dupixent’s DU More campaign breathes life into asthma treatment space
Medical Marketing and Media
Mon, 04/29/24 - 09:53 am
Dupixent
DTC advertising
Sanofi
Regeneron
UCB launches DTC Bimzelx ad blitz at the Oscars
Medical Marketing and Media
Sun, 03/10/24 - 08:23 pm
UCB Pharma
DTC advertising
Oscars
psoriasis
Skyrizi goes sky-high in October among Rx, OTC pharma brands
Medical Marketing and Media
Sun, 11/12/23 - 09:19 pm
Boehringer Ingelheim
AbbVie
Skyrizi
DTC advertising
pharma advertising
GSK spends big on new RSV vax commercials, but it's an AbbVie clean sweep as August's top pharma drug ad spender
Fierce Pharma
Sun, 09/10/23 - 07:58 pm
AbbVie
GSK
DTC advertising
pharma marketing
PhRMA hits out at PBMs as lurking middlemen in latest ad
Medical Marketing and Media
Tue, 09/5/23 - 08:44 pm
PhRMA
PBMs
lobbying
DTC advertising
FDA warns AstraZeneca over false advertising of COPD drug
Beckers Hospital Review
Thu, 08/17/23 - 09:52 am
AstraZeneca
COPD
FDA
Breztri Aerosphere
DTC advertising
Check out the most-seen pharma brand TV debuts of 2023
Medical Marketing and Media
Wed, 07/19/23 - 05:49 pm
TV ads
DTC advertising
Bayer
AbbVie
Bristol Myers Squibb
Dupixent reclaims throne as top Rx, OTC pharma brand in May
Medical Marketing and Media
Tue, 06/6/23 - 11:13 am
Dupixent
Sanofi
Regeneron
DTC advertising
Novo Nordisk pauses Wegovy marketing projects to dampen demand
Fierce Pharma
Mon, 05/22/23 - 11:54 am
Novo Nordisk
Wegovy
weight loss
DTC advertising
‘No Time to Wait’ Ad Campaign from BMS-Pfizer Features Basketball Legend Kareem Abdul-Jabbar for AFib Awareness
Xtalks
Wed, 02/22/23 - 10:01 am
Pfizer
BMS
atrial fibrillation
celebrity endorsements
DTC advertising
television ads
Study finds manufacturers spend more to advertise less beneficial drugs
RAPS.org
Tue, 02/14/23 - 10:50 am
JAMA
DTC advertising
pharma advertising
Astellas buys Super Bowl commercial spot to raise menopause awareness
Medical Marketing and Media
Sun, 02/12/23 - 07:36 pm
Astellas
menopause
Super Bowl
DTC advertising
television ads
fezolinetant
In latest Pfizer COVID-19 ad, Martha Stewart asks: Got Booster?
Medical Marketing and Media
Fri, 01/13/23 - 10:51 am
Pfizer
COVID-19
vaccines
boosters
celebrity endorsements
pharma advertising
DTC advertising
AstraZeneca debuts annoying purple ‘Phil’ creatures, personified asthma eosinophils ‘behaving badly’
Endpoints
Wed, 10/5/22 - 10:35 am
pharma marketing
DTC advertising
AstraZeneca
eosinophilic asthma
asthma
Fasenra
Bayer’s Teach Me How to Gummy TikTok targets older audience
Medical Marketing and Media
Tue, 10/4/22 - 10:56 am
Bayer
social media
TikTok
Linqia
DTC advertising

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