DTC ads

Daiichi Sankyo launches first DTC ad for Enhertu, representing shift toward patient-centric oncology campaigns
Medical Marketing and Media
Sun, 09/22/24 - 09:46 pm
Daiichi Sankyo
AstraZeneca
breast cancer
metastatic breast cancer
Enhertu
DTC ads
Dupixent returns as top Rx, OTC brand for September
Medical Marketing and Media
Tue, 10/17/23 - 09:41 pm
Sanofi
Regeneron
Dupixent
DTC ads
pharma ads
Astellas rolls out national Veozah campaign for treating menopause symptoms
Medical Marketing and Media
Mon, 10/9/23 - 10:04 am
Astellas
Veozah
menopause
hot flashes
TV ads
DTC ads
Top Pharma Ad Spenders in August 2023, AbbVie Splurges to Take Top Spots
Xtalks
Sun, 10/1/23 - 01:28 pm
pharma advertising
DTC ads
AbbVie
Skyrizi
Rinvoq
Regeneron
GSK underscores organ damage risks for lupus patients in It Will campaign
Medical Marketing and Media
Fri, 07/14/23 - 10:19 am
GSK
DTC ads
lupus
Cut Short by RSV: GSK’s compelling ad ties into recent FDA approval
Medical Marketing and Media
Mon, 05/8/23 - 11:32 pm
GSK
RSV
vaccines
DTC ads
FDA
Genentech opens up eye patients’ world with Vabysmo
Medical Marketing and Media
Thu, 04/20/23 - 11:40 pm
Genentech
Vabysmo
wet age-related macular degeneration
DTC ads
Eli Lilly Spends Big on First Mounjaro TV Commercial for Diabetes
Xtalks
Fri, 04/7/23 - 01:43 pm
Eli Lilly
Mounjaro
DTC ads
television ads
diabetes
Eli Lilly kicks off consumer campaign for diabetes drug Mounjaro
Medical Marketing and Media
Thu, 03/9/23 - 11:26 am
Eli Lilly
Mounjaro
diabetes
DTC ads
Top 10 Pharma TV Ad Spenders in 2022 — Anti-Inflammatories and Diabetes Drugs Dominate
Xtalks
Sun, 01/29/23 - 01:31 pm
television ads
pharma marketing
DTC ads
AbbVie
Rinvoq
Dupixent
Sanofi
Regeneron
Skyrizi
Novo Nordisk
Ozempic
Jardiance
Eli Lilly
Boehringer Ingelheim
Rybelsus
Trulicity
Rexulti
Otsuka
Lundbeck
Tremfya
JNJ
Verzenio
Pharma leans into telehealth
Stat
Thu, 09/15/22 - 11:11 pm
DTC ads
telehealth
patients
AbbVie unveils 'See Yourself' Botox campaign, days after new rival approved
Endpoints
Tue, 09/13/22 - 08:06 pm
AbbVie
Allergan
Botox
DTC ads
Daxxify
Revance Therapeutics
AstraZeneca doubles down on animation—with a '60s spin this time—in new Breztri ad campaign
Fierce Pharma
Mon, 02/28/22 - 09:17 am
AstraZeneca
Breztri
television ads
DTC ads
AbbVie runs first Qulipta TV ad spots as it focuses on what you ‘can control inside’
Fierce Pharma
Fri, 02/11/22 - 11:46 am
AbbVie
pharma marketing
migraines
Qulipta
television ads
DTC ads
Regeneron, Novo Nordisk, Lilly and AbbVie stake claims on September's list of top TV ad spenders
Fierce Pharma
Mon, 10/18/21 - 10:49 pm
Regeneron
Novo Nordisk
Eli Lilly
AbbVie
television ads
DTC ads
diabetes
immunology
Coffee talk: Sun brings Ilumya patient stories to light with informal diner meetups
Fierce Pharma
Mon, 08/23/21 - 11:12 am
Sun Pharma
psoriasis
patients
DTC ads
Ilumya
Biosimilars versus biologics: Is marketing madness on the way as biosimilar approvals balloon?
Fierce Pharma
Tue, 08/17/21 - 10:13 am
biosimilars
biologics
DTC ads
Dueling 7-figure ad campaigns set sights on a big drug price negotiation bill coming soon
Endpoints
Tue, 08/17/21 - 10:11 am
drug pricing
Medicare
DTC ads
PhRMA
patient advocacy groups
Sanofi and Regeneron's high-flying Dupixent tops May pharma TV spending, trading places with AbbVie's Humira
Fierce Pharma
Thu, 06/17/21 - 12:12 pm
Sanofi
Regeneron
Dupixent
DTC ads
television ads
Teva launches first DTC for Austedo into competitive tardive dyskinesia 2-drug market
Fierce Pharma
Fri, 05/28/21 - 11:14 am
Teva Pharmaceutical
tardive dyskinesia
DTC ads
Austedo

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