physicians

CSL Vifor floats £23M offer, doctor outreach campaign in bid to resolve UK antitrust probe
Fierce Pharma
Tue, 12/10/24 - 10:05 pm
CSL Vifor
physicians
UK
pharma marketing
antitrust
RFK Jr. considers upheaval to US Medicare doctors’ billing system
Financial Times
Wed, 11/20/24 - 08:49 pm
Robert F Kennedy Jr.
physicians
Medicare
Donald Trump
Most docs say pharma ads improve patient condition awareness
Medical Marketing and Media
Tue, 10/29/24 - 08:05 pm
physicians
pharma advertising
patients
Physicians rank pharma corporate reputation as top factor in prescribing decisions
Medical Marketing and Media
Tue, 09/10/24 - 04:34 pm
physicians
reputation
Mixed reactions among HCPs as lecanemab and donanemab secure FDA approval for Alzheimer's treatment
Pharmaphorum
Mon, 08/26/24 - 10:14 am
Alzheimer's disease
physicians
Eli Lilly
Kisunla
donanemab
lecanemab
Doctors struggle to get Wegovy for older Americans with heart disease
Reuters
Thu, 08/15/24 - 11:41 am
Novo Nordisk
Medicare
Wegovy
physicians
weight loss
UCB leads pharma in CX, according to DT Consulting survey
Medical Marketing and Media
Mon, 08/12/24 - 05:56 pm
UCB Pharma
Customer Experience
physicians
HCPs
Medical marketers need to bridge gap between different generations of HCPs
Medical Marketing and Media
Tue, 07/9/24 - 09:26 pm
physicians
patients
pharma marketing
demographics
States Move To Allow Pharmacists To Prescribe More Treatments
Forbes
Mon, 06/17/24 - 11:34 am
pharmacists
physicians
prescribing
Here’s how much Big Pharma pays physicians to endorse drugs on social media
Medical Marketing and Media
Fri, 06/7/24 - 11:12 am
social media
physicians
Big Pharma
JAMA
physician payments
America's doctors need more obesity medicine training
Axios
Tue, 05/28/24 - 10:49 am
physicians
obesity
GLP-1 agonist
Wegovy
Pfizer takes top spot in docs' vaccine ranking by 'huge margin'
Fierce Pharma
Wed, 05/1/24 - 09:35 am
physicians
vaccines
Pfizer
Merck
GSK
Moderna Therapeutics
Alzheimer's drug adoption in US slowed by doctors' skepticism
Reuters
Tue, 04/23/24 - 09:47 pm
Eisai
Biogen
Leqembi
physicians
Alzheimer's disease
Patients Fare Better With Women Doctors, Study Finds
Forbes
Mon, 04/22/24 - 05:55 pm
physicians
doctors
women
AbbVie tops doctor ranking of immunology companies, handily beating Pfizer and J&J
BioSpace
Mon, 04/22/24 - 11:45 am
physicians
AbbVie
JNJ
Pfizer
immunology
The Doctor is In(bound): Opening Up Two-Way Communication Doubles Digital Engagement
Veeva
Thu, 12/7/23 - 11:35 pm
physicians
healthcare providers
digital marketing
drug reps
Maker of Wegovy, Ozempic showers money on U.S. obesity doctors
Reuters
Mon, 12/4/23 - 09:35 am
Novo Nordisk
obesity
physicians
Wegovy
Ozempic
Pharma’s engagement with healthcare providers has slipped in recent years
Clinical Trials Arena
Thu, 11/30/23 - 11:24 pm
physicians
healthcare providers
Veeva
pharma marketing
Pharma asks 'what’s up, doc?' as industry seeks to get inside the heads of HCPs in 2024
Fierce Pharma
Tue, 11/14/23 - 11:22 am
physicians
healthcare providers
pharma marketing
digital pharma
Docs who take pharma dollars more likely to prescribe inappropriate drugs: study
Fierce Pharma
Fri, 10/27/23 - 11:45 am
oncologists
physicians
physician payments
BMJ

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