pharma marketing

Pharma’s engagement with healthcare providers has slipped in recent years
Clinical Trials Arena
Thu, 11/30/23 - 11:24 pm
physicians
healthcare providers
Veeva
pharma marketing
MSLs rejoice, overtaking sales reps as pharma’s prime information conveyors
Medical Marketing and Media
Sun, 11/19/23 - 09:38 pm
MSLs
pharma reps
drug reps
pharma marketing
Pharma asks 'what’s up, doc?' as industry seeks to get inside the heads of HCPs in 2024
Fierce Pharma
Tue, 11/14/23 - 11:22 am
physicians
healthcare providers
pharma marketing
digital pharma
FDA rules Otsuka marketing claim overstates Rexulti efficacy, threatening cornerstone of huge TV push
Fierce Pharma
Tue, 11/14/23 - 11:19 am
Otsuka
FDA
Rexulti
pharma marketing
clinical depression
J&J shines light on key role in multiple myeloma care team, vowing to raise awareness and offer support
Fierce Pharma
Tue, 09/26/23 - 10:10 am
JNJ
Multiple Myeloma
pharma marketing
Novartis hit with another serious drug marketing breach, this time for multiple sclerosis therapy Mayzent
Fierce Pharma
Thu, 09/21/23 - 10:36 am
Novartis
UK
PMCPA
pharma marketing
Mayzent
The 5 biggest health marketing ‘disruptors’ to expect in 2024
Me
Thu, 09/14/23 - 11:04 pm
Healthcare
healthcare marketing
pharma marketing
social media
data
GSK spends big on new RSV vax commercials, but it's an AbbVie clean sweep as August's top pharma drug ad spender
Fierce Pharma
Sun, 09/10/23 - 07:58 pm
AbbVie
GSK
DTC advertising
pharma marketing
Moderna reups as U.S. Open sponsor, debuts Arthur Ashe ‘changemakers’ ad
Medical Marketing and Media
Mon, 08/28/23 - 11:56 am
Moderna Therapeutics
vaccines
pharma marketing
New Warning Letter Reflects Recent Shifts in FDA Enforcement of Drug Promotion
Sidley Austin LLP
Tue, 08/22/23 - 09:53 am
FDA
drug marketing
pharma marketing
OPDP
warning letters
Evoke launches line of ‘hyper-specific’ pharma intel
Medical Marketing and Media
Tue, 08/15/23 - 10:06 am
Evoke Group
audience intelligence
pharma marketing
data
Twitter’s rebrand into X spurs ‘healthy skepticism’ among medical marketers
Medical Marketing and Media
Tue, 07/25/23 - 10:04 am
social media
twitter
pharma marketing
Eli Lilly partners with Team U.S.A. through 2028 Olympic Games in Los Angeles
Medical Marketing and Media
Mon, 07/17/23 - 06:52 pm
Eli Lilly
Olympics
pharma marketing
Roche, mirroring Novartis, guilty of most serious marketing breach for Polivy website
Fierce Pharma
Mon, 07/17/23 - 08:44 am
Roche
PMCPA
pharma marketing
Polivy
What does the launch of Threads mean for medical marketing?
Medical Marketing and Media
Thu, 07/13/23 - 08:59 pm
social media
pharma marketing
Threads
Meta
twitter
Revance wants you to 'Break Up With Botox' as it goes to war with AbbVie in new anti-wrinkle market battle
Fierce Pharma
Mon, 07/3/23 - 10:44 am
Revance Therapeutics
Daxxify
pharma marketing
AbbVie
Botox
Eisai goes after head and neck cancer in Made of More campaign
Medical Marketing and Media
Mon, 06/12/23 - 11:24 pm
Eisai
head and neck cancer
pharma marketing
Novartis debuts hidradenitis suppurativa docuseries at Tribeca Film Festival
Medical Marketing and Media
Thu, 06/8/23 - 09:44 pm
Novartis
hidradenitis suppurativa
documentary
pharma marketing
The FTC put pharma giants on notice for deceptive marketing claims. But does it actually have the authority?
Medical Marketing and Media
Thu, 04/27/23 - 10:44 pm
FTC
pharma marketing
deceptive marketing
JNJ
Pfizer
AbbVie-sponsored docuseries goes beyond the before and after
Medical Marketing and Media
Mon, 04/10/23 - 04:55 pm
AbbVie
pharma marketing
plastic surgery
aesthetics

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