pharma marketing

Haleon debuts AI-powered screener to make advertising more inclusive
Medical Marketing and Media
Wed, 10/23/24 - 10:30 pm
Haleon
pharma marketing
OTC
pharma advertising
Havas Lynx explores pharma marketers’ role in addressing climate health crisis
Medical Marketing and Media
Thu, 09/19/24 - 11:08 am
Havas Lynx
pharma marketing
climate change
Abilify Asimtufii campaign uses 3D CGI to detail journey of bipolar I patients
Medical Marketing and Media
Mon, 09/9/24 - 07:14 pm
pharma marketing
DTC advertising
Ability Asimtufii
Otsuka
Lundbeck
Peloton’s Robin Arzón shines light on MS at Genentech-backed panel
Medical Marketing and Media
Fri, 08/2/24 - 11:41 am
Genentech
pharma marketing
MS
multiple sclerosis
Inside Eli Lilly’s multi-year Team USA partnership
Medical Marketing and Media
Wed, 07/24/24 - 11:51 am
Eli Lilly
Olympics
branding
pharma marketing
Medical marketers need to bridge gap between different generations of HCPs
Medical Marketing and Media
Tue, 07/9/24 - 09:26 pm
physicians
patients
pharma marketing
demographics
Sanofi, Bristol Myers on the hook for $916M in do-over of Plavix marketing case in Hawaii
Fierce Pharma
Wed, 05/22/24 - 10:26 pm
Bristol Myers Squibb
Sanofi
Plavix
legal
pharma marketing
Hawaii
How Merck for Mothers reached 30M women through maternal health programs
Medical Marketing and Media
Mon, 05/20/24 - 05:48 pm
Merck
maternal health
Women's Health
pharma marketing
Eli Lilly expands U.S. Olympic team sponsorship ahead of 2024 Paris games
Medical Marketing and Media
Wed, 05/15/24 - 10:55 pm
Eli Lilly
Olympics
sponsorship
pharma marketing
M&A rumor mill is buzzing as Publicis pulls ahead of agency pack
Medical Marketing and Media
Tue, 04/30/24 - 06:28 pm
pharma marketing
M&A
Publicis
Oncologists' meetings with drug reps don't help cancer patients live longer
NPR
Tue, 04/23/24 - 10:49 am
oncologists
patients
cancer
drug reps
pharma marketing
Reports: Applying gen AI to marketing can help life-sci firms unlock billions
Medical Marketing and Media
Thu, 04/11/24 - 10:46 am
pharma marketing
artificial intelligence
generative AI
Behavioral science in biopharma: Convincing backers and physicians to support new drugs requires more than education
Pharmaphorum
Wed, 04/3/24 - 10:59 am
behavioral science
pharma marketing
doctors
Pfizer moves creative from IPG to Publicis after just 10 months
Medical Marketing and Media
Thu, 03/28/24 - 11:09 am
Pfizer
Publicis
IPG
pharma marketing
Haleon calls for nationwide paid sick leave in Theraflu campaign
Medical Marketing and Media
Mon, 02/12/24 - 11:14 pm
Haleon
Theraflu
pharma marketing
Pfizer funnels $15M into 3-year ACS initiative designed to tackle cancer care disparities
Fierce Biotech
Mon, 02/5/24 - 10:23 am
Pfizer
American Cancer Society
clinical trials
pharma marketing
breast cancer
prostate cancer
Bausch + Lomb’s Faces of Glaucoma brings clarity to silent thief of sight
Medical Marketing and Media
Mon, 01/22/24 - 10:08 pm
Bausch + Lomb
glaucoma
pharma marketing
More 2024 predictions from leaders of medical marketing agencies
Medical Marketing and Media
Sun, 12/31/23 - 11:51 am
Amazon
innovation
artificial intelligence
M&A
pharma marketing
Inflation Reduction Act
Pharma’s engagement with healthcare providers has slipped in recent years
Clinical Trials Arena
Thu, 11/30/23 - 11:24 pm
physicians
healthcare providers
Veeva
pharma marketing
MSLs rejoice, overtaking sales reps as pharma’s prime information conveyors
Medical Marketing and Media
Sun, 11/19/23 - 09:38 pm
MSLs
pharma reps
drug reps
pharma marketing

Pages