pharma marketing

Pharma’s engagement with healthcare providers has slipped in recent years
Pharma’s engagement with healthcare providers has slipped in recent years
Clinical Trials Arena
physicians
healthcare providers
Veeva
pharma marketing
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MSLs rejoice, overtaking sales reps as pharma’s prime information conveyors
MSLs rejoice, overtaking sales reps as pharma’s prime information conveyors
Medical Marketing and Media
MSLs
pharma reps
drug reps
pharma marketing
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Pharma asks 'what’s up, doc?' as industry seeks to get inside the heads of HCPs in 2024
Pharma asks 'what’s up, doc?' as industry seeks to get inside the heads of HCPs in 2024
Fierce Pharma
physicians
healthcare providers
pharma marketing
digital pharma
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FDA rules Otsuka marketing claim overstates Rexulti efficacy, threatening cornerstone of huge TV push
FDA rules Otsuka marketing claim overstates Rexulti efficacy, threatening cornerstone of huge TV push
Fierce Pharma
Otsuka
FDA
Rexulti
pharma marketing
clinical depression
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J&J shines light on key role in multiple myeloma care team, vowing to raise awareness and offer support
J&J shines light on key role in multiple myeloma care team, vowing to raise awareness and offer support
Fierce Pharma
JNJ
Multiple Myeloma
pharma marketing
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Novartis hit with another serious drug marketing breach, this time for multiple sclerosis therapy Mayzent
Novartis hit with another serious drug marketing breach, this time for multiple sclerosis therapy Mayzent
Fierce Pharma
Novartis
UK
PMCPA
pharma marketing
Mayzent
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The 5 biggest health marketing ‘disruptors’ to expect in 2024
The 5 biggest health marketing ‘disruptors’ to expect in 2024
Me
Healthcare
healthcare marketing
pharma marketing
social media
data
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GSK spends big on new RSV vax commercials, but it's an AbbVie clean sweep as August's top pharma drug ad spender
GSK spends big on new RSV vax commercials, but it's an AbbVie clean sweep as August's top pharma drug ad spender
Fierce Pharma
AbbVie
GSK
DTC advertising
pharma marketing
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Moderna reups as U.S. Open sponsor, debuts Arthur Ashe ‘changemakers’ ad
Moderna reups as U.S. Open sponsor, debuts Arthur Ashe ‘changemakers’ ad
Medical Marketing and Media
Moderna Therapeutics
vaccines
pharma marketing
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New Warning Letter Reflects Recent Shifts in FDA Enforcement of Drug Promotion
New Warning Letter Reflects Recent Shifts in FDA Enforcement of Drug Promotion
Sidley Austin LLP
FDA
drug marketing
pharma marketing
OPDP
warning letters
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Evoke launches line of ‘hyper-specific’ pharma intel
Evoke launches line of ‘hyper-specific’ pharma intel
Medical Marketing and Media
Evoke Group
audience intelligence
pharma marketing
data
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Twitter’s rebrand into X spurs ‘healthy skepticism’ among medical marketers
Twitter’s rebrand into X spurs ‘healthy skepticism’ among medical marketers
Medical Marketing and Media
social media
twitter
pharma marketing
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Eli Lilly partners with Team U.S.A. through 2028 Olympic Games in Los Angeles
Eli Lilly partners with Team U.S.A. through 2028 Olympic Games in Los Angeles
Medical Marketing and Media
Eli Lilly
Olympics
pharma marketing
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Roche, mirroring Novartis, guilty of most serious marketing breach for Polivy website
Roche, mirroring Novartis, guilty of most serious marketing breach for Polivy website
Fierce Pharma
Roche
PMCPA
pharma marketing
Polivy
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What does the launch of Threads mean for medical marketing?
What does the launch of Threads mean for medical marketing?
Medical Marketing and Media
social media
pharma marketing
Threads
Meta
twitter
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Revance wants you to 'Break Up With Botox' as it goes to war with AbbVie in new anti-wrinkle market battle
Revance wants you to 'Break Up With Botox' as it goes to war with AbbVie in new anti-wrinkle market battle
Fierce Pharma
Revance Therapeutics
Daxxify
pharma marketing
AbbVie
Botox
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Eisai goes after head and neck cancer in Made of More campaign
Eisai goes after head and neck cancer in Made of More campaign
Medical Marketing and Media
Eisai
head and neck cancer
pharma marketing
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Novartis debuts hidradenitis suppurativa docuseries at Tribeca Film Festival
Novartis debuts hidradenitis suppurativa docuseries at Tribeca Film Festival
Medical Marketing and Media
Novartis
hidradenitis suppurativa
documentary
pharma marketing
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The FTC put pharma giants on notice for deceptive marketing claims. But does it actually have the authority?
The FTC put pharma giants on notice for deceptive marketing claims. But does it actually have the authority?
Medical Marketing and Media
FTC
pharma marketing
deceptive marketing
JNJ
Pfizer
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AbbVie-sponsored docuseries goes beyond the before and after
AbbVie-sponsored docuseries goes beyond the before and after
Medical Marketing and Media
AbbVie
pharma marketing
plastic surgery
aesthetics
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