pharma marketing

Content matters: GSK, Novo show how pharma can spark up content marketing
Fierce Pharma
Wed, 07/24/19 - 10:28 am
pharma marketing
content marketing
Migraine patient or doctor? Demand more, Biohaven advises in new awareness push
Fierce Pharma
Tue, 07/16/19 - 11:06 pm
Biohaven
patients
migraines
pharma marketing
Pharma takes Wi-Fi targeting to the doctor's office to reach waiting patients on their smartphones
Fierce Pharma
Wed, 07/3/19 - 10:26 am
pharma marketing
patients
Will AI make pharma marketers obsolete?
Pharmaforum
Tue, 07/2/19 - 10:44 am
pharma marketing
artificial intelligence
Forget advertising, McCann exec says. Pharma marketers need to change the world instead
Fierce Pharma
Tue, 06/18/19 - 09:19 am
advertising
pharma marketing
McCann Health
Cannes Lions Health
Supporting the pharmaceutical salesforce with digital marketing
Pharmaforum
Wed, 02/20/19 - 10:10 am
pharma marketing
digital marketing
drug reps
physicians
The latest Instagram influencer frontier? Medical promotions.
Vox
Sat, 02/16/19 - 04:36 pm
social media
Big Pharma
pharma marketing
Pharma Companies Look to the Future of Advertising With Social Media Influencers
BioSpace
Wed, 12/5/18 - 09:43 am
social media
pharma marketing
social media influencers
Hey, pharma marketers: Print is still relevant, and CMI/Compas has the receipts
Fierce Biotech
Mon, 08/27/18 - 10:04 am
pharma marketing
physicians
medical journals
print advertising
Hyperpersonalization, or super-targeted marketing, is a growing pharma opportunity, agency says
Fierce Pharma
Tue, 01/23/18 - 08:41 am
drug marketing
pharma marketing
hyperpersonalization
Pharma marketing salaries reach new heights, up 12.7% in 2017
Medical Marketing and Media
Mon, 10/2/17 - 11:16 am
salaries
pharma marketing
Marketing cancer drugs is costly, but pharma has room for savings: report
Fierce Pharma
Mon, 07/10/17 - 11:10 am
pharma marketing
cancer
AstraZeneca at Cannes: Healthcare delivery's speeding away from pharma's marketing model
Fierce Pharma
Mon, 06/26/17 - 11:57 am
AstraZeneca
pharma marketing
New Condé Nast division aims to lure pharma with patient targeting, branded content
Fierce Pharma
Wed, 04/19/17 - 10:00 am
Conde Nast
patients
DTC advertising
pharma marketing
Pharma marketing salaries veer off track, dropping 2.6% in 2016
Medical Marketing and Media
Tue, 09/6/16 - 10:58 am
pharma marketing
salaries
5 industry execs discuss how to harmonize healthcare campaigns
Medical Marketing and Media
Sun, 03/13/16 - 01:10 pm
pharma marketing
How is pharma shifting its marketing budgets?
Medical Marketing and Media
Mon, 02/29/16 - 10:28 am
pharma marketing
American Girl: Pharma's New Empathy Model
Medical Marketing and Media
Thu, 01/14/16 - 10:10 am
pharma marketing
Better together? Savvy e-patients may make pharma marketing smarter
Fierce Pharma Marketing
Mon, 11/23/15 - 10:10 am
patients
e-patients
pharma marketing
Pay attention, pharma marketers: Men are checking out your brand marketing
Fierce Pharma Marketing
Wed, 11/18/15 - 03:56 pm
pharma marketing
millennials

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