Pharma colors and marketing: Typically ‘awash in blue,’ newer brand updates adopt bold hues

Roses are red, violets are blue, and so are most pharma company brands. Pfizer, Roche, AbbVie and Amgen are among the many pharma companies with logos in hues of blue, while a smaller band including Johnson & Johnson, Eli Lilly and GlaxoSmithKline reside in the red and orange zone.