Physicians are overwhelmed with information. Here’s how pharma marketers can cut through the noise

With some 2,000 U.S. clinical trials currently in the process of recruiting patients, it’s not surprising that physicians are often faced with a deluge of information about new procedures, treatments and products.

A Doximity report found that most doctors — 95% — want to learn about these additions to the medical armamentarium. But they’re inundated by the sheer amount of information: Nearly 70% of respondents reported feeling overwhelmed.