pharma marketing

Lilly warms up for Olympics with Team USA athletes in ads for Trulicity, Emgality and Verzenio
Fierce Pharma
Wed, 07/7/21 - 10:29 pm
Eli Lilly
pharma marketing
Olympics
Trulicity
Emgality
Verzenio
bluebird bio Responds to Marketing Campaign Lawsuit with Countersuit
BioSpace
Wed, 07/7/21 - 10:25 pm
pharma marketing
Bluebird Bio
Spark Therapeutics
Roche
Cannes Lions crowns 2 health and wellness 2021 grand prize winners amid broadening field of entrants
Fierce Pharma
Tue, 06/22/21 - 11:08 am
Cannes Lions Health
pharma marketing
Cigna
Google
'We're Not Gonna Take It'—Bayer and Twisted Sister rocker join nonprofit to push back on prostate cancer
Fierce Pharma
Fri, 06/18/21 - 10:10 am
Bayer
pharma marketing
prostate cancer
From '16 Candles' to 16 Vaccine project, actor Molly Ringwald stars in Sanofi's push for meningitis shot
Fierce Pharma
Mon, 06/14/21 - 10:37 am
Sanofi
pharma marketing
meningitis
vaccines
celebrity endorsements
What is modular content and why do pharma marketers need it NOW?
Pharmaforum
Mon, 05/24/21 - 10:37 am
pharma marketing
content
modular content
Merck enlists celebrity couple and their kids to encourage childhood vaccines in public service campaign
Fierce Pharma
Fri, 05/21/21 - 10:54 am
Merck
pharma marketing
vaccines
childhood vaccines
celebrity endorsements
J&J aims to create community for PAH patients and their doctors with new Uptravi campaign
Fierce Pharma
Tue, 05/18/21 - 10:59 am
JNJ
PAH
Uptravi
pharma marketing
Roche's virtual gala raises multiple sclerosis awareness with celebrities—and personal connections
Fierce Pharma
Sun, 04/25/21 - 01:46 pm
Roche
Genentech
pharma marketing
multiple sclerosis
GlaxoSmithKline's Excedrin teams with video game influencers to target screen-time headaches
Fierce Pharma
Thu, 04/22/21 - 11:01 am
GSK
consumer health
Excederin
pharma marketing
Speak up, docs: Bayer's 'AMI' voice assistant talks prescription drug info for physicians
Fierce Pharma
Sun, 04/18/21 - 11:40 pm
Bayer
physicians
pharma marketing
artificial intelligence
Did pharma overshoot digital sales rep calls? Study charts decline in effectiveness
Fierce Pharma
Thu, 04/8/21 - 07:54 pm
drug reps
physicians
digital sales calls
pharma marketing
GSK's ViiV Healthcare continues cabaret campaign to engage and inspire HIV community
Fierce Pharma
Thu, 04/8/21 - 07:35 pm
pharma marketing
GSK
ViiV Healthcare
HIV
HRA Pharma debuts one-stop hub for rare disease Cushing’s syndrome aimed at physicians
Fierce Pharma
Fri, 03/19/21 - 10:52 am
HRA Pharma
Cushing's syndrome
physicians
pharma marketing
Otsuka 'Big Kidney' campaign targets HCPs in bid to shift diagnostic standards
Fierce Pharma
Mon, 03/1/21 - 11:06 am
kidney disease
Otsuka
physicians
autosomal dominant polycystic kidney disease
pharma marketing
Lilly amps Type 1 diabetes partnerships to reach more young people
Fierce Pharma
Thu, 01/28/21 - 10:40 am
Eli Lilly
pharma marketing
type 1 diabetes
Swipe up for pharma? Consumers see more Facebook and Instagram ads, but search still rules
Fierce Pharma
Mon, 01/4/21 - 11:00 pm
pharma marketing
DTC advertising
social media
Facebook
Instagram
Fierce Pharma's top 2020 marketing stories pack pandemic punch to digital, reputation and drug launches
Fierce Pharma
Wed, 12/23/20 - 10:51 am
pharma marketing
drug pricing
COVID-19
pandemic
remdesivir
Gilead Sciences
HIV
PrEP
Pfizer
Fierce Pharma Marketing tees up trends for 2021—and big news, they're not all COVID-19-related
Fierce Pharma
Mon, 12/21/20 - 11:14 am
pharma marketing
pandemic
COVID-19
social media
digital marketing
Why don't patients love pharma apps? Because most are just mediocre, advocacy network says
Fierce Pharma
Mon, 12/7/20 - 10:40 am
mobile apps
WeGo
patients
pharma marketing

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