social media

The 5 biggest health marketing ‘disruptors’ to expect in 2024
The 5 biggest health marketing ‘disruptors’ to expect in 2024
Me
Healthcare
healthcare marketing
pharma marketing
social media
data
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Could #MedThreads become the new #MedTwitter?
Could #MedThreads become the new #MedTwitter?
Pharmaphorum
social media
twitter
Meta
Threads
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Twitter’s rebrand into X spurs ‘healthy skepticism’ among medical marketers
Twitter’s rebrand into X spurs ‘healthy skepticism’ among medical marketers
Medical Marketing and Media
social media
twitter
pharma marketing
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Can biotechs be 'catfished'? AIM ImmunoTech hits back at online identity thief
Can biotechs be 'catfished'? AIM ImmunoTech hits back at online identity thief
Fierce Biotech
AIM ImmunoTech
identity theft
social media
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What does the launch of Threads mean for medical marketing?
What does the launch of Threads mean for medical marketing?
Medical Marketing and Media
social media
pharma marketing
Threads
Meta
twitter
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Diabesity drugs and their free ‘contract sales force’
Diabesity drugs and their free ‘contract sales force’
Medical Marketing and Media
Novo Nordisk
Eli Lilly
diabetes
obesity
telehealth
social media
Mounjaro
Wegovy
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Study sheds light on ethics of pharma-patient influencer partnerships
Study sheds light on ethics of pharma-patient influencer partnerships
Medical Marketing and Media
social media
pharma marketing
patients
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AstraZeneca pulls back the corporate curtain to highlight real people and chat complex science
AstraZeneca pulls back the corporate curtain to highlight real people and chat complex science
Endpoints
AstraZeneca
social media
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New Report Reveals Pharmaceutical Industry Social Media Pioneers
New Report Reveals Pharmaceutical Industry Social Media Pioneers
LBB Online
Ogilvy Health
social media
Bristol Myers Squibb
Boehringer Ingelheim
Roche
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More than half of physicians admit to changing perceptions of a drug due to social media
More than half of physicians admit to changing perceptions of a drug due to social media
Fierce Pharma
social media
physicians
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‘Don’t make ads, make TikToks’: Saatchi report digs into what TikTok users want
‘Don’t make ads, make TikToks’: Saatchi report digs into what TikTok users want
Medical Marketing and Media
pharma marketing
social media
TikTok
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Sanofi takes to TikTok and Instagram to target millennials and older Gen Z parents for RSV education
Sanofi takes to TikTok and Instagram to target millennials and older Gen Z parents for RSV education
Endpoints
Sanofi
social media
TikTok
Instagram
RSV
pharma marketing
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Advertisers are hesitant to join Twitter Blue
Advertisers are hesitant to join Twitter Blue
Medical Marketing and Media
pharma advertising
social media
twitter
Elon Musk
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Pfizer, ripping up its traditional social media playbook, posts a meme hitting back at disinformation
Pfizer, ripping up its traditional social media playbook, posts a meme hitting back at disinformation
Fierce Pharma
Pfizer
social media
twitter
disinformation
vaccines
COVID-19
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Eli Lilly tightens access to diabetes drug, frustrating some people with obesity
Eli Lilly tightens access to diabetes drug, frustrating some people with obesity
Stat
Eli Lilly
type 2 diabetes
obesity
Mounjaro
social media
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Another Twitter blow to science as Musk ends COVID misinformation policy
Another Twitter blow to science as Musk ends COVID misinformation policy
Pharmaphorum
social media
twitter
Elon Musk
misinformation
COVID-19
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Elon Musk, pharma, and the future of Twitter
Elon Musk, pharma, and the future of Twitter
Pharmaphorum
twitter
social media
pharma advertising
Elon Musk
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Biggest drug companies halted Twitter ad buys after Lilly insulin spoof
Biggest drug companies halted Twitter ad buys after Lilly insulin spoof
Endpoints
twitter
social media
pharma ads
Eli Lilly
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‘Not knowing what’s coming next is a big question mark’: Twitter, Elon Musk and pharma’s uneasy detente
‘Not knowing what’s coming next is a big question mark’: Twitter, Elon Musk and pharma’s uneasy detente
Medical Marketing and Media
social media
pharma advertising
twitter
Elon Musk
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Fake Eli Lilly Twitter account falsely claimed insulin 'free'
Fake Eli Lilly Twitter account falsely claimed insulin 'free'
Indianapolis Star, IN
Eli Lilly
social media
insulin
twitter
Elon Musk
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