drug reps

Oncologists' meetings with drug reps don't help cancer patients live longer
NPR
Tue, 04/23/24 - 10:49 am
oncologists
patients
cancer
drug reps
pharma marketing
The Doctor is In(bound): Opening Up Two-Way Communication Doubles Digital Engagement
Veeva
Thu, 12/7/23 - 11:35 pm
physicians
healthcare providers
digital marketing
drug reps
MSLs rejoice, overtaking sales reps as pharma’s prime information conveyors
Medical Marketing and Media
Sun, 11/19/23 - 09:38 pm
MSLs
pharma reps
drug reps
pharma marketing
The return of rep access: Report suggests bounce-back in rate of pharma-friendly docs
Medical Marketing and Media
Tue, 11/22/22 - 04:44 pm
drug reps
physicians
physician access
Veeva
Pharma Executives Are Awakening To A New Reality: Embrace The Future Of The Commercial Model Now Or Else
Forbes
Wed, 10/26/22 - 06:46 pm
pharma marketing
pharma sales
drug reps
pandemic
physicians
Pharma's new marketing mix brings closer collaboration with sales reps
Fierce Pharma
Wed, 08/24/22 - 10:56 am
drug reps
sales reps
physicians
physician engagement
digital pharma
digital marketing
Ex-Novartis sales rep claims discrimination, retaliation led to her firing after she reported misconduct
Fierce Pharma
Fri, 07/15/22 - 12:21 pm
Novartis
retaliation claims
discrimination
drug reps
How can pharma avoid HCP 'promo fatigue'? With synchronized campaigns and storytelling
Fierce Pharma
Wed, 02/16/22 - 10:59 am
pharma marketing
drug reps
physicians
healthcare providers
digital marketing
Pharma reps need to bone up on scientific data and real-world evidence for oncology discussions: study
Endpoints
Tue, 01/25/22 - 11:34 pm
oncologists
physicians
real world evidence
drug reps
Biogen leaders warn sales teams: Only 2,000 patients might access Aduhelm over the next several years
Endpoints
Thu, 01/13/22 - 10:26 pm
Biogen
Aduhelm
CMS
drug reps
Medicare
Alzheimer's disease
Pfizer takes the ax to US sales reps amid virtual push
Fierce Pharma
Wed, 01/12/22 - 11:03 am
Pfizer
layoffs
drug reps
virtual sales calls
pandemic
COVID-19
The drive to digital in pharma marketing is 'overwhelming' doctors. Solution? Train digitally savvy reps
Fierce Pharma
Mon, 01/10/22 - 12:53 pm
pharma marketing
digital pharma
physicians
drug reps
For pharmas dealing with HCPs, the future is in a hybrid two-phase model
Fierce Pharma
Wed, 12/8/21 - 10:55 am
pharma marketing
physicians
healthcare providers
digital marketing
drug reps
digital pharma
AstraZeneca underpaid hundreds of female and Hispanic sales reps, feds say
Fierce Pharma
Mon, 10/4/21 - 11:02 pm
AstraZeneca
drug reps
gender discrimination
racial discrimination
Do not enter: Biogen reps banned from D.C.-area neurology clinics over controversial Alzheimer's drug Aduhelm
Fierce Pharma
Wed, 09/22/21 - 11:40 pm
Biogen
drug reps
Aduhelm
Alzheimer's disease
Training break: Pharma companies get into gaming to boost retention, recall—and fun
Fierce Pharma
Fri, 06/4/21 - 10:46 am
training
gamification
drug reps
sales reps
Research predicts the post-COVID landscape for HCP engagement
Pharmaforum
Wed, 05/12/21 - 11:16 am
IQVIA
healthcare providers
physicians
pharma sales
drug reps
physician engagement
Novo Nordisk recalls sales rep samples sunk by Texas power outages
Fierce Pharma
Mon, 05/10/21 - 09:46 pm
Novo Nordisk
Texas
drug reps
Did pharma overshoot digital sales rep calls? Study charts decline in effectiveness
Fierce Pharma
Thu, 04/8/21 - 07:54 pm
drug reps
physicians
digital sales calls
pharma marketing
5 AI lessons from pharma world learned during Covid-19
MedCity News
Mon, 03/29/21 - 10:30 am
artificial intelligence
physicians
drug reps
digital pharma

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