pharma marketing

Medical education through Twitter? Pharma’s digital strategy for healthcare providers
MedCity News
Tue, 01/4/22 - 10:20 am
digital pharma
healthcare providers
pharma marketing
physicians
social media
twitter
social listening
A Drug Marketing Company Just Sold for $1.1 Billion At Auction
Motley Fool
Mon, 01/3/22 - 10:47 pm
pharma marketing
M&A
Medical Knowledge Group
Nova
2022 forecast: How marketers must learn from Biogen's marketing struggles with Aduhelm
Fierce Pharma
Mon, 12/27/21 - 11:10 am
Biogen
Aduhelm
pharma marketing
Alzheimer's disease
Roche
Eli Lilly
Idorsia hoping to make its dreams come true with a new insomnia alliance
Fierce Pharma
Tue, 12/14/21 - 11:06 am
Idorsia
insomnia
pharma marketing
daridorexant
For pharmas dealing with HCPs, the future is in a hybrid two-phase model
Fierce Pharma
Wed, 12/8/21 - 10:55 am
pharma marketing
physicians
healthcare providers
digital marketing
drug reps
digital pharma
Dendreon ups its Provenge marketing game with help from NBA all-star Grant Hill
Fierce Pharma
Tue, 12/7/21 - 11:41 pm
Dendreon
Provenge
pharma marketing
prostate cancer
celebrity endorsements
Sanofi's Icy Hot teams up with Shaquille O'Neal Foundation to help people rise up from pain—this time, mental pain
Fierce Pharma
Mon, 11/29/21 - 10:55 am
Sanofi
pharma marketing
celebrity endorsements
Novartis plans unconventional sales strategy for new heart drug
Beckers Hospital Review
Mon, 11/22/21 - 10:29 pm
Novartis
pharma marketing
EHRs
Leqvio
Amgen, Biohaven, Lilly and Teva plowed plenty into marketing migraine meds. Is it working?
Fierce Pharma
Mon, 11/22/21 - 10:21 am
migraines
pharma marketing
JNJ
Topamax
Amgen
Biohaven
Eli Lilly
Teva Pharmaceutical
Epizyme pairs real-life nurse with interactive tool to help follicular lymphoma patients navigate the tough questions
Fierce Pharma
Fri, 11/19/21 - 11:14 am
Epizyme
pharma marketing
follicular lymphoma
GSK's ViiV turns to Black women's experiences in latest season of award-winning podcast
Fierce Pharma
Tue, 11/9/21 - 10:35 am
GSK
ViiV Healthcare
HIV
AIDS
podcasts
pharma marketing
Novartis teams with advocacy group to bring visibility to atherosclerotic cardiovascular disease
Fierce Pharma
Wed, 11/3/21 - 10:36 am
Novartis
pharma marketing
patient advocacy groups
atherosclerosis
ASCVD
Is that drug ad for me? People pay more attention to pharma DTC for familiar conditions, study finds
Endpoints
Fri, 10/29/21 - 10:57 am
DTC advertising
pharma marketing
Pfizer drones light up night sky in China's remote area with health tips
Fierce Pharma
Fri, 10/29/21 - 10:37 am
Pfizer
drones
China
pharma marketing
Top 10 pharma companies spent more on sales, marketing than R&D in 2020
Beckers Hospital Review
Thu, 10/28/21 - 10:07 pm
R&D
pharma marketing
pharma sales
Keytruda maker Merck rolls web series to illuminate triple-negative breast cancer and Black women
Fierce Pharma
Wed, 10/20/21 - 06:49 pm
Merck
breast cancer
pharma marketing
triple negative breast cancer
Novo Nordisk teams with CVS Health on obesity support program ahead of Wegovy DTC launch
Fierce Pharma
Tue, 10/19/21 - 10:50 am
Novo Nordisk
obesity
Wegovy
pharma marketing
drug launches
CVS Health
How can pharma grab attention in the streaming TV era? Visual storytelling, says Evoke KYNE creative head Brett
Fierce Pharma
Mon, 10/11/21 - 10:27 am
pharma marketing
digital marketing
visual storytelling
Pharma's 'painful' social media start morphs into refined content strategies across even hipster channels: experts
Fierce Pharma
Thu, 09/30/21 - 10:55 am
social media
pharma marketing
digital pharma
Sanofi's 'Flu Shot Friday' campaign teams up with celebrity actress and nurses' group
Fierce Pharma
Mon, 09/20/21 - 11:12 am
pharma marketing
celebrity endorsements
vaccines
Flu
flu vaccines

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