How do pharma marketers reach ‘no-see docs’?

Following the morning roundtables at Digital Health East, the conversation continued about the evolving dynamic between pharma marketers and providers.

An afternoon talk led by Dr. Amit Phull, Doximity’s medical director and SVP of strategy and insights, honed in on new ways that pharma marketers can reach so-called “no-see doctors,” the elusive providers who have chosen not to meet with sales reps.