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Eli Lilly Spends Big on First Mounjaro TV Commercial for Diabetes

Eli Lilly Spends Big on First Mounjaro TV Commercial for Diabetes

Xtalks

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Pharma’s TV buys show it’s loath to change channels

Pharma’s TV buys show it’s loath to change channels

Medical Marketing and Media

pharma advertising

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‘No Time to Wait’ Ad Campaign from BMS-Pfizer Features Basketball Legend Kareem Abdul-Jabbar for AFib Awareness

‘No Time to Wait’ Ad Campaign from BMS-Pfizer Features Basketball Legend Kareem Abdul-Jabbar for AFib Awareness

Xtalks

atrial fibrillation

celebrity endorsements

DTC advertising

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Astellas buys Super Bowl commercial spot to raise menopause awareness

Astellas buys Super Bowl commercial spot to raise menopause awareness

Medical Marketing and Media

DTC advertising

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Pharma ad spending up just 1% this year as the slow move away from TV into digital continues

Pharma ad spending up just 1% this year as the slow move away from TV into digital continues

Fierce Pharma

pharma advertising

digital marketing

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Pfizer and BioNTech go to Hollywood with splashy Oscars sponsorship

Pfizer and BioNTech go to Hollywood with splashy Oscars sponsorship

Fierce Pharma

pharma marketing

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AstraZeneca doubles down on animation—with a '60s spin this time—in new Breztri ad campaign

AstraZeneca doubles down on animation—with a '60s spin this time—in new Breztri ad campaign

Fierce Pharma

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AbbVie runs first Qulipta TV ad spots as it focuses on what you ‘can control inside’

AbbVie runs first Qulipta TV ad spots as it focuses on what you ‘can control inside’

Fierce Pharma

pharma marketing

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November sees Sanofi-Regeneron dethroned after 6-month rule over top TV ad spender list

November sees Sanofi-Regeneron dethroned after 6-month rule over top TV ad spender list

Fierce Pharma

DTC advertising

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Regeneron, Novo Nordisk, Lilly and AbbVie stake claims on September's list of top TV ad spenders

Regeneron, Novo Nordisk, Lilly and AbbVie stake claims on September's list of top TV ad spenders

Fierce Pharma

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Sanofi and Regeneron solidify Dupixent TV ad lead, topping July pharma spenders again, trailed by AbbVie and Novo Nordisk

Sanofi and Regeneron solidify Dupixent TV ad lead, topping July pharma spenders again, trailed by AbbVie and Novo Nordisk

Fierce Pharma

DTC advertising

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Sanofi and Regeneron's high-flying Dupixent tops May pharma TV spending, trading places with AbbVie's Humira

Sanofi and Regeneron's high-flying Dupixent tops May pharma TV spending, trading places with AbbVie's Humira

Fierce Pharma

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Pharma TV Ad Spending Trends: Companies in the Top Ten this Week

Pharma TV Ad Spending Trends: Companies in the Top Ten this Week

Xtalks

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AbbVie's Humira regains top pharma TV spender spot, while sibling brands Rinvoq and Skyrizi tag along

AbbVie's Humira regains top pharma TV spender spot, while sibling brands Rinvoq and Skyrizi tag along

Fierce Pharma

DTC advertising

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AbbVie revives DTC ads for dry eye med Restasis with a patient front and center

AbbVie revives DTC ads for dry eye med Restasis with a patient front and center

Fierce Pharma

dry eye disease

DTC advertising

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AbbVie, Novo Nordisk lead pharma TV advertisers into big-spending January

AbbVie, Novo Nordisk lead pharma TV advertisers into big-spending January

Fierce Pharma

DTC advertising

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Jazz launches new wave of marketing for Sunosi with TV ad and 50 new sales reps

Jazz launches new wave of marketing for Sunosi with TV ad and 50 new sales reps

Fierce Pharma

Jazz Pharmaceuticals

obstructive sleep apnea

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Pharma TV ad spenders blow up December with spendiest month of 2020

Pharma TV ad spenders blow up December with spendiest month of 2020

Fierce Pharma

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Pharma TV spending jumps in November, with top brands scaling $200M

Pharma TV spending jumps in November, with top brands scaling $200M

Fierce Pharma

DTC advertising

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