digital marketing

Genentech makes a flurry of marketing leadership hires
Genentech makes a flurry of marketing leadership hires
Medical Marketing and Media
Genentech
marketing
digital marketing
Flag link:
Pharma’s digital marketing in crosshairs, as FTC’s plan to curb ‘commercial surveillance’ gains steam
Pharma’s digital marketing in crosshairs, as FTC’s plan to curb ‘commercial surveillance’ gains steam
Medical Marketing and Media
FTC
pharma marketing
digital marketing
surveillance marketing
Flag link:
How do pharma marketers reach ‘no-see docs’?
How do pharma marketers reach ‘no-see docs’?
Medical Marketing and Media
pharma marketing
digital health
digital marketing
physicians
no-see physicians
Flag link:
Pharma's new marketing mix brings closer collaboration with sales reps
Pharma's new marketing mix brings closer collaboration with sales reps
Fierce Pharma
drug reps
sales reps
physicians
physician engagement
digital pharma
digital marketing
Flag link:
Pharma ad spending up just 1% this year as the slow move away from TV into digital continues
Pharma ad spending up just 1% this year as the slow move away from TV into digital continues
Fierce Pharma
television ads
pharma advertising
digital marketing
Flag link:
With sales sagging, Amarin sees progress on new Vascepa digital effort in the US
With sales sagging, Amarin sees progress on new Vascepa digital effort in the US
Fierce Pharma
Amarin
Vascepa
digital marketing
digital pharma
Flag link:
How can pharma avoid HCP 'promo fatigue'? With synchronized campaigns and storytelling
How can pharma avoid HCP 'promo fatigue'? With synchronized campaigns and storytelling
Fierce Pharma
pharma marketing
drug reps
physicians
healthcare providers
digital marketing
Flag link:
For pharmas dealing with HCPs, the future is in a hybrid two-phase model
For pharmas dealing with HCPs, the future is in a hybrid two-phase model
Fierce Pharma
pharma marketing
physicians
healthcare providers
digital marketing
drug reps
digital pharma
Flag link:
How can pharma grab attention in the streaming TV era? Visual storytelling, says Evoke KYNE creative head Brett
How can pharma grab attention in the streaming TV era? Visual storytelling, says Evoke KYNE creative head Brett
Fierce Pharma
pharma marketing
digital marketing
visual storytelling
Flag link:
Bayer pharma goes all-in for digital media buying, moving external operations in-house
Bayer pharma goes all-in for digital media buying, moving external operations in-house
Fierce Pharma
Bayer
digital pharma
digital marketing
consumer health
Flag link:
COVID-19 and the digital pharma marketing revolution
COVID-19 and the digital pharma marketing revolution
Pharmaforum
digital marketing
pandemic
COVID-19
Flag link:
Fierce Pharma Marketing tees up trends for 2021—and big news, they're not all COVID-19-related
Fierce Pharma Marketing tees up trends for 2021—and big news, they're not all COVID-19-related
Fierce Pharma
pharma marketing
pandemic
COVID-19
social media
digital marketing
Flag link:
Pharma's digital promos to doctors keep surging as spending priorities shift
Pharma's digital promos to doctors keep surging as spending priorities shift
Fierce Pharma
digital advertising
digital marketing
physicians
Flag link:
Ogilvy Health's global CEO looks to help pharma reassess corporate branding amid pandemic
Ogilvy Health's global CEO looks to help pharma reassess corporate branding amid pandemic
Fierce Pharma
Ogilvy Health
digital marketing
branding
reputation
Flag link:
Bayer, ViiV and RB challenge limits of pharma marketing creativity with innovative thinking, executions and media
Bayer, ViiV and RB challenge limits of pharma marketing creativity with innovative thinking, executions and media
Fierce Pharma
Bayer
ViiV
Reckitt Benckiser
pharma marketing
GSK
digital marketing
DTC advertising
Flag link:
Pharma and healthcare digital advertising jumps during pandemic: report
Pharma and healthcare digital advertising jumps during pandemic: report
Fierce Pharma
COVID-19
pandemic
digital marketing
advertising
digital advertising
Flag link:
Grounded by the pandemic, pharma reps turn to digital tools to reach docs
Grounded by the pandemic, pharma reps turn to digital tools to reach docs
Fierce Pharma
COVID-19
drug reps
pharma sales
virtual sales calls
digital pharma
digital marketing
Flag link:
Pharma to increase spend on digital marketing – report
Pharma to increase spend on digital marketing – report
Pharmaforum
digital pharma
digital marketing
Flag link:
Lundbeck’s digital strategy and how they manage global and local content
Lundbeck’s digital strategy and how they manage global and local content
Pharmaforum
Lundbeck
digital strategy
digital pharma
digital marketing
Flag link:
Supporting the pharmaceutical salesforce with digital marketing
Supporting the pharmaceutical salesforce with digital marketing
Pharmaforum
pharma marketing
digital marketing
drug reps
physicians
Flag link:

Pages