GSK's ViiV turns to Black women's experiences in latest season of award-winning podcast

GSK's ViiV turns to Black women's experiences in latest season of award-winning podcast

Source: 
Fierce Pharma
snippet: 

As with many diseases, Black women disproportionally bear the brunt of HIV. In 2019, 80% of new diagnoses were in women of color. GSK’s ViiV Healthcare tackles that disparity and more in season three of its award-winning podcast, “Being Seen.”


Hosted by Tony-award winner Anika Noni Rose, season three switches to highlighting the perspective of cis and trans women and the issues facing Black women today, including in the HIV community.

“We had the two fantastic seasons on men, but it was more than time for us to do the same for Black women,” Marc Meachem, ViiV’s head of external affairs for North America, said.