The drive to digital in pharma marketing is 'overwhelming' doctors. Solution? Train digitally savvy reps

Pharma marketers don’t understand what healthcare professionals need—and, worse, they're overwhelming doctors with drug promos at the expense of more tailored content.

This is according to a new report, the Digitally Savvy HCP, out from healthcare solutions company Indegene, which has been tracking these relationships for the past few years. This report focuses on just under 1,000 physicians from the U.S., Europe, India and China.