pharma advertising

Skyrizi goes sky-high in October among Rx, OTC pharma brands
Skyrizi goes sky-high in October among Rx, OTC pharma brands
Medical Marketing and Media
Boehringer Ingelheim
AbbVie
Skyrizi
DTC advertising
pharma advertising
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Top Pharma Ad Spenders in August 2023, AbbVie Splurges to Take Top Spots
Top Pharma Ad Spenders in August 2023, AbbVie Splurges to Take Top Spots
Xtalks
pharma advertising
DTC ads
AbbVie
Skyrizi
Rinvoq
Regeneron
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Texas Orders Pfizer to Turn Over Meta Advertising Records
Texas Orders Pfizer to Turn Over Meta Advertising Records
BioSpace
Pfizer
legal
Meta
pharma advertising
Texas
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Ro pauses advertising of weight loss drug Wegovy amid shortages
Ro pauses advertising of weight loss drug Wegovy amid shortages
Stat
telehealth
Novo Nordisk
Wegovy
pharma advertising
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Pharma’s TV buys show it’s loath to change channels
Pharma’s TV buys show it’s loath to change channels
Medical Marketing and Media
pharma advertising
television ads
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Study finds manufacturers spend more to advertise less beneficial drugs
Study finds manufacturers spend more to advertise less beneficial drugs
RAPS.org
JAMA
DTC advertising
pharma advertising
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Dupixent kicks off 2023 as top pharma brand for ad impressions
Dupixent kicks off 2023 as top pharma brand for ad impressions
Medical Devices and Diagnostics Industry
Sanofi
Dupixent
asthma
pharma advertising
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In latest Pfizer COVID-19 ad, Martha Stewart asks: Got Booster?
In latest Pfizer COVID-19 ad, Martha Stewart asks: Got Booster?
Medical Marketing and Media
Pfizer
COVID-19
vaccines
boosters
celebrity endorsements
pharma advertising
DTC advertising
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4 pharma advertising trends expected to dominate the industry in 2023
4 pharma advertising trends expected to dominate the industry in 2023
Medical Marketing and Media
pharma advertising
digital advertising
FAST
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Advertisers are hesitant to join Twitter Blue
Advertisers are hesitant to join Twitter Blue
Medical Marketing and Media
pharma advertising
social media
twitter
Elon Musk
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Forecasters predict pharma’s multi-billion-dollar TV ad buys will shrink in 2023
Forecasters predict pharma’s multi-billion-dollar TV ad buys will shrink in 2023
Medical Marketing and Media
pharma advertising
TV ads
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Elon Musk, pharma, and the future of Twitter
Elon Musk, pharma, and the future of Twitter
Pharmaphorum
twitter
social media
pharma advertising
Elon Musk
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‘Not knowing what’s coming next is a big question mark’: Twitter, Elon Musk and pharma’s uneasy detente
‘Not knowing what’s coming next is a big question mark’: Twitter, Elon Musk and pharma’s uneasy detente
Medical Marketing and Media
social media
pharma advertising
twitter
Elon Musk
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FDA relaxes EUA advertising limitation for some COVID drugs
FDA relaxes EUA advertising limitation for some COVID drugs
RAPS.org
FDA
COVID-19
pharma advertising
regulatory
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Elon Musk wants to make Twitter the ‘most respected advertising platform.’ Here’s what pharma marketers think.
Elon Musk wants to make Twitter the ‘most respected advertising platform.’ Here’s what pharma marketers think.
Medical Marketing and Media
twitter
social media
pharma advertising
Elon Musk
pharma marketing
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Pharma ad spending up just 1% this year as the slow move away from TV into digital continues
Pharma ad spending up just 1% this year as the slow move away from TV into digital continues
Fierce Pharma
television ads
pharma advertising
digital marketing
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Proposed legislation takes aim at prescription drug advertising
Proposed legislation takes aim at prescription drug advertising
RAPS.org
FDA
legislation
pharma advertising
pharma ads
regulatory
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Pharma TV and video ads get animated in 2020
Pharma TV and video ads get animated in 2020
Fierce Pharma
pharma advertising
DTC advertising
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Pfizer, Novartis and more halt July ads on Facebook to protest hate and racism
Pfizer, Novartis and more halt July ads on Facebook to protest hate and racism
Fierce Pharma
racism
pharma advertising
Pfizer
Novartis
AbbVie
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J&J, AbbVie, Roche and more sponsor cancer content for concerned patients amid COVID-19 pandemic
J&J, AbbVie, Roche and more sponsor cancer content for concerned patients amid COVID-19 pandemic
Fierce Pharma
cancer
JNJ
AbbVie
Roche
pharma advertising
oncology
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