Since 2018, annual US pharma industry advertising spending continues to register in at well over $6.5 billion. Pharma is the fourth-largest spender on TV ads in the country, after retail, financial & real estate and tech.
While billions continue to be poured into pharma TV ads every year, total spending only rose by about one percent in 2022 compared to the previous year. This is likely a reflection of changing trends, namely the diversion of more cash toward digital marketing instead of linear TV advertising.
privacy policy | terms of use | contact us | advertise | pharma jobs | pharma blogs | facebook | twitter
Copyright © 2024,