Elon Musk wants to make Twitter the ‘most respected advertising platform.’ Here’s what pharma marketers think.

While it’s clear that Musk is ushering the company into a new era, what this seismic shift in social media means for healthcare advertisers is still speculative and industry reaction is a mixed bag.

In a tweet titled, “Dear Twitter Advertisers,” Musk made some wide-sweeping statements — most notably that he wants to make Twitter the “most respected advertising platform in the world.”