The 5 biggest health marketing ‘disruptors’ to expect in 2024

Each year, Publicis Health Media publishes its Disruptors report that identifies five trends that will shake up the industry in some way and dives into how healthcare marketers can best tackle the changes.

At a Wednesday afternoon panel at DPE 2023, Publicis Health Media president Andrea Palmer “soft-launched” the disruptors they’ve identified for 2024 – and discussed what marketers can expect to see in the coming months.