MSLs rejoice, overtaking sales reps as pharma’s prime information conveyors

MSLs rejoice, overtaking sales reps as pharma’s prime information conveyors

Submitted by admin on November 19, 2023 - 9:38pm
Source: 
Medical Marketing and Media
News Tags: 
MSLs
pharma reps
drug reps
pharma marketing
Headline: 
MSLs rejoice, overtaking sales reps as pharma’s prime information conveyors
snippet: 

With MSLs overtaking reps as pharma’s primary driver of HCP engagement, per one study, is medical affairs finally poised for a breakout role?

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