Twitter’s rebrand into X spurs ‘healthy skepticism’ among medical marketers

The details of what X as an “everything app” will entail — and how that might have an impact on marketing — have yet to be shaken out. However, when it comes to initial thoughts on the rebranding effort, several healthcare marketers expressed some level of doubt.

“I would say I have a healthy amount of skepticism,” said Chuck Hemann, president of integrated activation at Real Chemistry, a 2023 MM+M Agency 100 honoree.