Pharma asks 'what’s up, doc?' as industry seeks to get inside the heads of HCPs in 2024

Is understanding the needs and behavior of healthcare providers on your to-do list for 2024? If so, you’re far from alone, with an EPG Health study finding collecting such insights is the No. 1 strategic HCP engagement priority for the coming year.

EPG Health surveyed 134 people working at pharma companies, as well as almost 300 HCPs and about 100 service providers, to understand how efforts to engage HCPs have changed in the two years since it last took the pulse of the market. Back then, the company, an IQVIA business, found “a shift in digital culture or mindset” was pharma’s top strategic priority.