Pharma's 'painful' social media start morphs into refined content strategies across even hipster channels: experts

From drab to fab, pharma social media promotions and campaigns are not only getting better but have gotten up to speed with the rest of the marketing world.

That’s according to a panel of digital experts at Digital Pharma East this week. While pharma was once hesitant to even try consumer-driven channels, brands today have adopted sophisticated social strategies along with test-and-learn models across platforms—including even the newest “cool” channels like TikTok and Clubhouse.