Otsuka 'Big Kidney' campaign targets HCPs in bid to shift diagnostic standards

Changing physicians’ behavior is a tall order. So Otsuka is using a giant kidney to get their attention.

The “Big Kidney, Big Problem” awareness campaign targets doctors who treat people living with autosomal dominant polycystic kidney disease (ADPKD). Otsuka’s message? Take a more proactive approach to tracking disease progression.