branding

Biotech naming trends bypass 'buzzwords and business speak' to build whimsical, memorable brands
Fierce Biotech
Tue, 04/16/24 - 10:13 pm
biotech
branding
Gilead Oncology’s brand refresh takes back the possibilities cancer steals
Medical Marketing and Media
Mon, 11/20/23 - 09:36 pm
Gilead Oncology
branding
oncology
cancer
Boehringer clears blues to go green, unveiling new corporate branding to convey 'unwavering optimism'
Fierce Pharma
Thu, 11/9/23 - 09:51 am
Boehringer Ingelheim
branding
Why a hidden message in Ozempic’s logo represents a big shift in drug branding
Fast Company
Fri, 09/22/23 - 12:03 pm
Novo Nordisk
Ozempic
logo
branding
diabetes
weight loss
Merck’s Keytruda to top drug sales in 2028, as Roche takes pharma crown
Medical Marketing and Media
Fri, 08/25/23 - 09:55 am
Merck
Keytruda
Roche
branding
BMS debuts ‘We Are Bristol Myers Squibb’ video
Medical Marketing and Media
Tue, 08/8/23 - 10:38 pm
Bristol Myers Squibb
branding
See which pharma brands are the strongest and fastest-growing in 2023
Medical Marketing and Media
Wed, 07/12/23 - 11:12 pm
JNJ
Pfizer
CSL
branding
GE HealthCare’s branding strategy emphasizes customer needs and patient outcomes
Medical Devices and Diagnostics Industry
Mon, 03/13/23 - 04:41 pm
GE Healthcare
branding
medtehc
Johnson & Johnson taps Scottish inspiration in branding its consumer spinoff
Fierce Pharma
Wed, 09/28/22 - 11:05 am
JNJ
branding
Kenvue
consumer health
spinoffs
Sanofi's simplified brand opens a fresh chapter as new strategy, pandemic help turn the page
Fierce Pharma
Mon, 02/7/22 - 11:22 am
Sanofi
branding
corporate branding
Eleven years after buying Genzyme, Sanofi officially ditches subsidiary’s storied name
Boston Globe, MA
Thu, 02/3/22 - 11:39 am
Sanofi
branding
corporate branding
Genzyme
You say Trintellix, I say Brintellix: Why a drug name in the US won't always translate across the pond
Fierce Pharma
Fri, 01/21/22 - 10:52 am
drug names
branding
Say what you see: Novavax taps its own branding for latest COVID vaccine
Fierce Pharma
Mon, 01/10/22 - 11:40 am
Novavax
COVID-19
vaccines
branding
Ogilvy Health's global CEO looks to help pharma reassess corporate branding amid pandemic
Fierce Pharma
Tue, 11/10/20 - 10:39 am
Ogilvy Health
digital marketing
branding
reputation
AbbVie’s Allergan Aesthetics brand gets a facelift
Fierce Pharma
Tue, 10/20/20 - 10:33 pm
AbbVie
Allergan
aesthetics
branding
Mylan and Pfizer roll out tricolor branding for their giant generics combo, Viatris
Fierce Pharma
Thu, 07/9/20 - 12:39 pm
Mylan
Pfizer
Upjohn
M&A
generics
Viatris
branding
Lawsuit-ridden J&J tumbles in annual listing of best global brands
Fierce Pharma
Thu, 10/17/19 - 10:56 am
JNJ
reputation
lawsuits
branding
CSL revamps branding to recruit employees, partners
Fierce Pharma
Mon, 03/5/18 - 03:01 pm
CSL
branding
Back-to-'Biogen' shift signals wider industry branding trend
Fierce Pharma Marketing
Mon, 05/11/15 - 11:00 am
Biogen
branding
Marketing, brand, and big pharma’s real consumer targets
Yahoo/Market Realist
Tue, 02/24/15 - 10:12 am
Big Pharma
branding

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