Haleon debuts AI-powered screener to make advertising more inclusive

Haleon debuts AI-powered screener to make advertising more inclusive

Submitted by admin on October 23, 2024 - 10:30pm
Source: 
Medical Marketing and Media
News Tags: 
Haleon
pharma marketing
OTC
pharma advertising
Headline: 
Haleon debuts AI-powered screener to make advertising more inclusive
snippet: 

Haleon’s pilot run of the screener analyzed 1,500 pieces of creative for the Panadol pain relief brand across nine markets.

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