Forget advertising, McCann exec says. Pharma marketers need to change the world instead

Submitted by admin on June 18, 2019 - 9:19am

Source:

Fierce Pharma

News Tags:

advertising

pharma marketing

McCann Health

Cannes Lions Health

Headline:

Forget advertising, McCann exec says. Pharma marketers need to change the world instead

snippet:

Marketers need to think big. Like, saving-the-world big. That’s the advice McCann Health’s global chief creative officer, Matt Eastwood, offered up to kick off the Cannes Lions Health confab Monday.

What that means is advertising that “may not look like advertising,” Eastwood said during the morning’s first session. “It’s advertising while doing good.”

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Forget advertising, McCann exec says. Pharma marketers need to change the world instead

Forget advertising, McCann exec says. Pharma marketers need to change the world instead