digital marketing

The Doctor is In(bound): Opening Up Two-Way Communication Doubles Digital Engagement
Veeva
Thu, 12/7/23 - 11:35 pm
physicians
healthcare providers
digital marketing
drug reps
Genentech makes a flurry of marketing leadership hires
Medical Marketing and Media
Thu, 01/5/23 - 10:07 am
Genentech
marketing
digital marketing
Pharma’s digital marketing in crosshairs, as FTC’s plan to curb ‘commercial surveillance’ gains steam
Medical Marketing and Media
Mon, 11/28/22 - 07:49 pm
FTC
pharma marketing
digital marketing
surveillance marketing
How do pharma marketers reach ‘no-see docs’?
Medical Marketing and Media
Wed, 10/19/22 - 11:00 am
pharma marketing
digital health
digital marketing
physicians
no-see physicians
Pharma's new marketing mix brings closer collaboration with sales reps
Fierce Pharma
Wed, 08/24/22 - 10:56 am
drug reps
sales reps
physicians
physician engagement
digital pharma
digital marketing
Pharma ad spending up just 1% this year as the slow move away from TV into digital continues
Fierce Pharma
Mon, 08/22/22 - 10:08 am
television ads
pharma advertising
digital marketing
With sales sagging, Amarin sees progress on new Vascepa digital effort in the US
Fierce Pharma
Wed, 03/2/22 - 09:55 am
Amarin
Vascepa
digital marketing
digital pharma
How can pharma avoid HCP 'promo fatigue'? With synchronized campaigns and storytelling
Fierce Pharma
Wed, 02/16/22 - 10:59 am
pharma marketing
drug reps
physicians
healthcare providers
digital marketing
For pharmas dealing with HCPs, the future is in a hybrid two-phase model
Fierce Pharma
Wed, 12/8/21 - 10:55 am
pharma marketing
physicians
healthcare providers
digital marketing
drug reps
digital pharma
How can pharma grab attention in the streaming TV era? Visual storytelling, says Evoke KYNE creative head Brett
Fierce Pharma
Mon, 10/11/21 - 10:27 am
pharma marketing
digital marketing
visual storytelling
Bayer pharma goes all-in for digital media buying, moving external operations in-house
Fierce Pharma
Tue, 09/14/21 - 10:57 am
Bayer
digital pharma
digital marketing
consumer health
COVID-19 and the digital pharma marketing revolution
Pharmaforum
Fri, 01/8/21 - 09:25 am
digital marketing
pandemic
COVID-19
Fierce Pharma Marketing tees up trends for 2021—and big news, they're not all COVID-19-related
Fierce Pharma
Mon, 12/21/20 - 11:14 am
pharma marketing
pandemic
COVID-19
social media
digital marketing
Pharma's digital promos to doctors keep surging as spending priorities shift
Fierce Pharma
Thu, 11/12/20 - 12:11 pm
digital advertising
digital marketing
physicians
Ogilvy Health's global CEO looks to help pharma reassess corporate branding amid pandemic
Fierce Pharma
Tue, 11/10/20 - 10:39 am
Ogilvy Health
digital marketing
branding
reputation
Bayer, ViiV and RB challenge limits of pharma marketing creativity with innovative thinking, executions and media
Fierce Pharma
Tue, 11/3/20 - 09:41 pm
Bayer
ViiV
Reckitt Benckiser
pharma marketing
GSK
digital marketing
DTC advertising
Pharma and healthcare digital advertising jumps during pandemic: report
Fierce Pharma
Thu, 10/22/20 - 11:08 pm
COVID-19
pandemic
digital marketing
advertising
digital advertising
Grounded by the pandemic, pharma reps turn to digital tools to reach docs
Fierce Pharma
Tue, 03/17/20 - 12:18 pm
COVID-19
drug reps
pharma sales
virtual sales calls
digital pharma
digital marketing
Pharma to increase spend on digital marketing – report
Pharmaforum
Fri, 11/8/19 - 10:34 am
digital pharma
digital marketing
Lundbeck’s digital strategy and how they manage global and local content
Pharmaforum
Tue, 10/15/19 - 10:20 am
Lundbeck
digital strategy
digital pharma
digital marketing

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