Fierce Pharma Marketing tees up trends for 2021—and big news, they're not all COVID-19-related

After 2020, can we ever count on the past to predict trends again? Think about it. Just one year ago, we forecast the rising tide of politics and drug pricing, podcasts as an emerging marketing channel and targeting through artificial intelligence.

While some of those things did happen, did anyone notice? The entire year was overshadowed by the pandemic—as middle sister Jan from "The Brady Bunch" might have said, 2020 was just “COVID, COVID, COVID.”