New Report Reveals Pharmaceutical Industry Social Media Pioneers

Ogilvy Health has released the 2023 Social Check-up report, revealing findings of a social media maturity assessment of 10 leading global pharmaceutical companies.

A tried-and-tested scoring system, previously used across other industries and adapted for pharma, was used to assess the global corporate social media channels of the selected companies, including those that have become household names since the pandemic, such as Pfizer and AstraZeneca.

Social maturity was audited across six categories: corporate identity, social content strategy, social experience and design, paid social, social influence, and social community.