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Advertisers are hesitant to join Twitter Blue

Medical Marketing and Media

Fri, 12/23/22 - 10:34 am

pharma advertising

Pfizer, ripping up its traditional social media playbook, posts a meme hitting back at disinformation

Fierce Pharma

Fri, 12/9/22 - 10:52 am

Eli Lilly tightens access to diabetes drug, frustrating some people with obesity

Stat

Wed, 12/7/22 - 10:08 am

type 2 diabetes

Another Twitter blow to science as Musk ends COVID misinformation policy

Pharmaphorum

Wed, 11/30/22 - 10:41 am

Elon Musk, pharma, and the future of Twitter

Pharmaphorum

Tue, 11/22/22 - 10:45 am

pharma advertising

Biggest drug companies halted Twitter ad buys after Lilly insulin spoof

Endpoints

Mon, 11/21/22 - 06:38 pm

‘Not knowing what’s coming next is a big question mark’: Twitter, Elon Musk and pharma’s uneasy detente

Medical Marketing and Media

Thu, 11/17/22 - 12:15 pm

pharma advertising

Fake Eli Lilly Twitter account falsely claimed insulin 'free'

Indianapolis Star, IN

Fri, 11/11/22 - 10:50 am

FDA Commissioner Robert Califf plans to keep tweeting amid Elon Musk upheaval

Medical Marketing and Media

Tue, 11/1/22 - 07:05 pm

Elon Musk wants to make Twitter the ‘most respected advertising platform.’ Here’s what pharma marketers think.

Medical Marketing and Media

Sun, 10/30/22 - 04:18 pm

pharma advertising

pharma marketing

Bayer’s Teach Me How to Gummy TikTok targets older audience

Medical Marketing and Media

Tue, 10/4/22 - 10:56 am

DTC advertising

Physician's viral tweet highlights post-Roe battle over arthritis drug

Beckers Hospital Review

Tue, 08/30/22 - 11:56 am

FDA-led study highlights tradeoffs in drug promotion on social media

RAPS.org

Thu, 08/11/22 - 11:25 pm

A Medtronic CMO's Path to TikTok Fame

Medical Devices and Diagnostics Industry

Fri, 06/3/22 - 10:31 am

J&J new social media series supports and celebrates ‘warrior’ nurses in pulmonary hypertension

Endpoints

Sun, 05/8/22 - 12:21 pm

pulmonary hypertension

Mark Cuban's pharmacy adds 50+ drugs, rolls out social media community

Beckers Hospital Review

Fri, 04/1/22 - 10:34 am

Mark Cuban Cost Plus Drugs

What do patients really think about their meds? A new AI bot can tell you

Fierce Pharma

Thu, 02/24/22 - 09:19 am

artificial intelligence

Talking Medicines

pharma marketing

'Digital sleuthing' helps pharma connect with the right social media influencers

Fierce Pharma

Mon, 01/31/22 - 10:58 am

digital sleuthing

Trulicity Instagram post draws OPDP’s first untitled letter of 2022

RAPS.org

Mon, 01/24/22 - 11:37 pm

Twitter aims to bring medical conferences — and ad sponsors — from ‘inside 4 walls and 3 days’ to digital future

Endpoints

Thu, 01/13/22 - 10:23 pm

pharma marketing

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