In Musk Era, Pharma Companies Move Ads Away From X

Last month, billionaire Elon Musk publicly endorsed an antisemitic conspiracy theory popular among white supremacists, prompting more than 200 companies to halt their ads on X. Many of them said they don’t plan to return to the platform, to which Musk seemed intransigent. At the New York Times’s Dealbook Summit on November 29, Musk, using an expletive, told advertisers not to spend on the platform. Then, on December 10, Musk restored the X account of conspiracy theorist Alex Jones, adding to X’s kitty of controversies.