Physicians rank pharma corporate reputation as top factor in prescribing decisions

Physicians rank pharma corporate reputation as top factor in prescribing decisions

Submitted by admin on September 10, 2024 - 4:34pm
Source: 
Medical Marketing and Media
News Tags: 
physicians
reputation
Headline: 
Physicians rank pharma corporate reputation as top factor in prescribing decisions
snippet: 

Nearly 60% of physicians say disease-specific leadership and corporate reputation are the most influential factors regarding which medicine they choose to prescribe to patients.

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