Advertisers are hesitant to join Twitter Blue

Advertisers do not think it’s worth paying for Twitter verification under CEO Elon Musk’s new Twitter Blue subscription plan, according to the results of a Campaign US LinkedIn poll.

Musk relaunched Twitter Blue last week as a paid offering, requiring accounts seeking verification to pay $8 per month (or $11 per month for iPhone users) to maintain their blue checkmark. The new program was supposed to launch on Nov. 29 but was delayed after the platform was flooded with impersonators.