DTC advertising

Regeneron plots DTC advertising and discount push to put Eylea back on track
Fierce Pharma
Fri, 08/3/18 - 11:08 pm
Regeneron
Sanofi
Eylea
DTC advertising
Got Lolo? Allergan hypes ultralow-estrogen birth control in first major brand push
Fierce Pharma
Mon, 07/30/18 - 11:04 pm
Allergan
DTC advertising
Lo Loestrin Fe
birth control pill
Senators to Big Pharma: Better step up with drug prices in DTC ads, or we'll make you
Fierce Pharma
Tue, 05/22/18 - 11:25 am
drug pricing
DTC advertising
Senate
Allergan's Botox sets its sights on a new customer: men
Medical Marketing and Media
Fri, 05/11/18 - 10:17 am
Allergan
DTC advertising
Botox
Shortening the drug side-effect list, and five other ways pharma DTC is set to be reformed
Medical Marketing and Media
Tue, 04/24/18 - 09:05 am
DTC advertising
side effects
regulatory
Pfizer's Ibrance hits the TV ad-spending top 10, joining stalwarts Humira and Lyrica
Fierce Pharma
Sun, 03/25/18 - 11:18 am
Pfizer
Ibrance
television ads
Humira
AbbVie
DTC advertising
Lyrica
Never say die: Senators take another stab at repealing pharma's DTC tax write-off
Fierce Pharma
Sat, 03/3/18 - 10:47 am
Senate
DTC advertising
taxes
Where could Allergan’s cost cuts fall? DTC spending, for starters
Fierce Pharma
Thu, 11/2/17 - 10:22 pm
Allergan
DTC advertising
BI, Lilly hit the streets to talk up Jardiance's cardiovascular benefits
Fierce Pharma
Wed, 06/28/17 - 10:13 am
Boehringer Ingelheim
Eli Lilly
Jardiance
drug ads
DTC advertising
The FDA may move to shorten that grim list of side effects on every drug ad. Advertising execs can’t wait
Stat
Wed, 06/28/17 - 09:25 am
drug ads
DTC advertising
side effects
FDA
MannKind Hopes To Reverse Fortunes With Television Show
Seeking Alpha
Wed, 05/3/17 - 02:17 pm
MannKind
television ads
diabetes
type 2 diabetes
DTC advertising
New Condé Nast division aims to lure pharma with patient targeting, branded content
Fierce Pharma
Wed, 04/19/17 - 10:00 am
Conde Nast
patients
DTC advertising
pharma marketing
Google still scrambling for solutions after J&J, others depart YouTube advertising
Fierce Pharma
Mon, 04/10/17 - 10:08 am
JNJ
YouTube
drug ads
DTC advertising
Sanofi debuts first Xyzal ad campaign with wise old spokes-owl
Fierce Pharma
Mon, 03/20/17 - 09:34 am
Sanofi
Xyzal
drug ads
DTC advertising
Amgen launches new Repatha DTC ad
Medical Marketing and Media
Tue, 03/7/17 - 11:53 am
Amgen
DTC advertising
drug ads
Repatha
More advertising pushback: Vermont Senate seeks restraint on 'beautiful' drug ads
Fierce Pharma
Mon, 03/6/17 - 07:40 pm
drug ads
DTC advertising
Vermont
Gilead pushes hep C testing in baby boomers as its blockbusters plummet
Fierce Pharma
Thu, 02/23/17 - 09:21 am
Gilead Sciences
hepatitis C
baby boomers
DTC advertising
Harvoni
Sovaldi
How VAYA Pharma used Facebook ads for its ADHD campaign
Medical Marketing and Media
Tue, 02/21/17 - 10:35 pm
VAYA Pharma
Facebook
drug ads
ADHD
DTC advertising
Vayarin
Merck's DTC ad for Keytruda hints at more cancer brands turning to TV
Medical Marketing and Media
Mon, 02/13/17 - 09:55 am
DTC advertising
Merck
Keytruda
drug ads
oncology
Allergan to boost investment in DTC for Kybella
Medical Marketing and Media
Thu, 02/9/17 - 11:15 am
Allergan
DTC advertising
Kybella

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