AbbVie unveils 'See Yourself' Botox campaign, days after new rival approved

In its latest campaign, AbbVie’s Allergan unit tapped 25 real patients to tell their stories before and after Botox treatment. In short videos, patients speak about why they pursued Botox in the first place and what’s changed since. For Javi, a 31-year-old fitness instructor, it was seeing himself in a photo.