Astellas rolls out national Veozah campaign for treating menopause symptoms

Astellas rolls out national Veozah campaign for treating menopause symptoms

Source: 
Medical Marketing and Media
snippet: 


Astellas Pharma launched its first national TV commercial for Veozah, the company’s oral, nonhormonal compound for treating menopause-related symptoms, Monday morning.

The Fewer Hot Flashes, More Not Flashes consumer omnichannel marketing campaign features a minute-long TV spot set to “Levels” by Avicii.