<5% Market Share

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Anonymous said:
Look man...clinical studies are a pain in the ass for so many reasons that my docs and I agreed we'd just leave that alone. I have a 3 year volume commitment based on my being at the end of a very short tether for my customers...they call I come running.

And yes...I believe that Biotronik will be fine moving forward for a host of reasons that I am too exhausted to waste my time explaining to yet another vapid "Big Blue Forever" drone. Since we opened our doors in 1964, the competition has been forecasting that our demise was just around the corner....and yet we just keep plodding along. For those keeping score: we don't have a palatial HQ in Minnesota, or a particularly "sexy" product pipeline with high gloss leave behinds to promote them, or 7 reps per square mile or any of the other things that you guys prop up as metrics of success.

Conversely, I will admit that we do have clinical trials, and shady reps and cozy rep/physician relationships...we have those in COMMON with our Big 3 brethren where most of our field force learned to be crooked in the first place.

That being said, not ALL of our market share is based on what you guys call indicements or indictable practices. Some of it is with physicians who are just interested in devices that work supported by reps who understand their role and perform it reliably.

And that is why I have a 3 year deal volume commitment deal.

And that is why, for my part, Biotronik and I will be fine for the forseeable future.

Good luck, man, I really mean that. We are in a dying industry, and most of us are just trying to put food on the table.
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Not gonna say that every company doesn't have its share of slimy reps and/or shady business dealing from time-to-time. I for one, I am just trying to do my job and by doing my job I am there when my customers call. If I send a clinical to do something I do everything I can to show up so that it doesn't look/feel as though I am passing the buck. I try to keep a friendly relationship with competitive reps because at some point we might all need to rely on each other for one thing or another or... even be working with each other someday.

But to say that Bio is gonna fade away into the dust is most likely ridiculous. As the previous poster has said, they have been saying that since 1962 and yet here we are. A lot of ugliness has went around in the the past few years and it looks like there is even more to come. My hope is that those that have kept their dignity with their customers and community through all of this will come out fine on the other side. And who knows, it might all shake out and continue to be a fun, challenging and lucrative job.
 






i too agree with a couple of the last posts. its amazing how the smear campaign continues from the big blue or big 3 that they will squash a smaller company. not realizing that where there is competition it keeps the incomes and salaries from falling dramatically.

yes, MDT reps, if we and others are gone you would most likely see your salaries cut by 35-40. the threat of losing good reps to the competition keeps things in order as much as possible.

the other caveat is that we at Bio are fine. even with the 7% most of our reps are doing fine and enjoying comfortable living.

i ran into a competitive rep last night. we were finishing up a biV. she went on about how things (incomes) were changing and how she feared the next 36 months. the fear is universal amongst everyone.
 


















Anonymous said:
US sales right at 300 mil and before you flame the response we at Bio could give 2 fucks what you think or do at MDT...
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I wish more BIO reps felt like you and would stop trying to compare the NFL (MDT) to Pop Warner (BIO). It doesn't make sense. Two, totally different leagues and level of play. No?
 






Interesting analogy. You're analogy fails though because the Pop Warner guys make twice as much as the NFL guys for half the business.

Feel free to flame me, because we all know that the Medtronic reps do this job "for the patients" and individual rep compensation is beneath them to discuss.

Gosh, I wish I worked for Medtronic so I could make less but know in my heart that I'm doing the right thing.
 












Anonymous said:
Interesting analogy. You're analogy fails though because the Pop Warner guys make twice as much as the NFL guys for half the business.

Feel free to flame me, because we all know that the Medtronic reps do this job "for the patients" and individual rep compensation is beneath them to discuss.

Gosh, I wish I worked for Medtronic so I could make less but know in my heart that I'm doing the right thing.
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Money is not a motivation for me anymore. Time with my family, gym and golf prevail. I have not worked more than 20 hours a week in 3 years. I attend all my kids school functions, coach kids sports, my wife gets to stay at home and keep the kids on the right path and I still kill my #.

When you grow up you'll understand some day. Until then, you keep counting your pennies and keep making meaningless points about your pay which has nothing to do with this thread but it really is the only thing you have to brag about. What a sad life you must lead.
 






Anonymous said:
Money is not a motivation for me anymore. Time with my family, gym and golf prevail. I have not worked more than 20 hours a week in 3 years. I attend all my kids school functions, coach kids sports, my wife gets to stay at home and keep the kids on the right path and I still kill my #.

When you grow up you'll understand some day. Until then, you keep counting your pennies and keep making meaningless points about your pay which has nothing to do with this thread but it really is the only thing you have to brag about. What a sad life you must lead.
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actually, these are both great posts. i work for bio and i too have great quality time with family while at the same time making a great living. it's all good fellas. medtronic isn't the only company on this planet that has reps doing well. good luck and keep up the good work!
 






Anonymous said:
Money is not a motivation for me anymore. Time with my family, gym and golf prevail. I have not worked more than 20 hours a week in 3 years. I attend all my kids school functions, coach kids sports, my wife gets to stay at home and keep the kids on the right path and I still kill my #.

When you grow up you'll understand some day. Until then, you keep counting your pennies and keep making meaningless points about your pay which has nothing to do with this thread but it really is the only thing you have to brag about. What a sad life you must lead.
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So what you're saying was if you actually cared maybe Bio could be doing better? There is a reason the big 3 dumped you. That kind of work ethic.
 












Anonymous said:
So what you're saying was if you actually cared maybe Bio could be doing better? There is a reason the big 3 dumped you. That kind of work ethic.
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One day when you realize that your company REALLY doesn't care about you and the loyalty that you seem to feel for Medtronic only runs one way, you might feel a little differently. No, I never worked for BSX, SJM or MDT but I know plenty who have or still do.
Good luck, my friend. I hope you survive to experience my quality of life one day and your company doesn't make you take ANOTHER cut in your base pay!
 






The question, Why isn't Biotronik doing better?", is now obsolete. This thread is a clear indication that Bio is kicking ass! If not, our competitors would not be engaging in these inane arguments.
 












Anonymous said:
The question, Why isn't Biotronik doing better?", is now obsolete. This thread is a clear indication that Bio is kicking ass! If not, our competitors would not be engaging in these inane arguments.
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Dude you don't get it.....you don't exist in my territory...BIO has zero MS....never see a rep and never hear BIO brought up anywhere. You don't exist in large, meaningful markets.

You kee telling yourself you're growing little boy.....you guys are the wierdest group of morons in our industry.
 






Anonymous said:
Dude you don't get it.....you don't exist in my territory...BIO has zero MS....never see a rep and never hear BIO brought up anywhere. You don't exist in large, meaningful markets.

You kee telling yourself you're growing little boy.....you guys are the wierdest group of morons in our industry.
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I'm not buying your line of shit! You must be getting your ass handed to you or you wouldn't be coming on this board trying to defend MDT. Your statement above proves our point.
 






Anonymous said:
Dude you don't get it.....you don't exist in my territory...BIO has zero MS....never see a rep and never hear BIO brought up anywhere. You don't exist in large, meaningful markets.

You kee telling yourself you're growing little boy.....you guys are the wierdest group of morons in our industry.
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I don't give a sh!t that we are not in your territory. It only matters that we are in mine.
 












Anonymous said:
Exacxtly you knot hole.....that's why no one gives a shit about what you say or what you do because you're so insignificant to the big picture. Go back to bed wierdo!
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I remember about 5 years ago when I worked for Boston Sci and went to a meeting in Baltimore. At the meeting a rep from the South was going on an on about Biotronik. I was from the West and just laughed. I told him that we only saw Biotronik in pockets where the big 3 weren't around (smaller community hospitals). I told him that Bio was not even on the radar out West.

I left that meeting intrigued and called a friend of mine that worked for MDT at the time. That friend told me " we are more concerned about Bio than we are BSX because they have technology on their cans (in Europe) that we haven't been able to get on ours". I was amazed at her response. She was a manager and had privey info to certain competitive intelligence.

That was about 2007/2008 time frame and Biotronik marketshare was probably all of 1% out West and probably doing about 5 million annually.

Now, Biotronik has substantial marketshare out West. All it took was a few reps to have the opportunity to show EPs with open minds that Bio technology was equivalent in 99% of the implants (no 4F LV lead).

Hospitals that used to do zero implants annually are now doing over 200 Bio implants annually and growing.

Nobody in their right mind can sit around comparing the marketshare of the MDT brand. They are an idiot for even trying.

But, I will say this, physicians that use Bio do not have complaints based on service, technology or representation. If MDT went away tomorrow and doctors had to use Bio, they wouldn't miss MDT at all.

That's why Mr. Medtronic is on this board stomping and screaming about how great they are. He knows, just like I do..........that we are always a threat whether he sees us in his territory or not.
 






Anonymous said:
I remember about 5 years ago when I worked for Boston Sci and went to a meeting in Baltimore. At the meeting a rep from the South was going on an on about Biotronik. I was from the West and just laughed. I told him that we only saw Biotronik in pockets where the big 3 weren't around (smaller community hospitals). I told him that Bio was not even on the radar out West.

I left that meeting intrigued and called a friend of mine that worked for MDT at the time. That friend told me " we are more concerned about Bio than we are BSX because they have technology on their cans (in Europe) that we haven't been able to get on ours". I was amazed at her response. She was a manager and had privey info to certain competitive intelligence.

That was about 2007/2008 time frame and Biotronik marketshare was probably all of 1% out West and probably doing about 5 million annually.

Now, Biotronik has substantial marketshare out West. All it took was a few reps to have the opportunity to show EPs with open minds that Bio technology was equivalent in 99% of the implants (no 4F LV lead).

Hospitals that used to do zero implants annually are now doing over 200 Bio implants annually and growing.

Nobody in their right mind can sit around comparing the marketshare of the MDT brand. They are an idiot for even trying.

But, I will say this, physicians that use Bio do not have complaints based on service, technology or representation. If MDT went away tomorrow and doctors had to use Bio, they wouldn't miss MDT at all.

That's why Mr. Medtronic is on this board stomping and screaming about how great they are. He knows, just like I do..........that we are always a threat whether he sees us in his territory or not.
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These are made up #'s.....5 yrs ago you guys were quoting 5% MS and you should have been at least doing that much with all the industry issues with the Big 3 but you barely benefited from that and 5% was still a stretch. In the last 5 yrs revenues have gone down as well as for BIO so keep making up #'s....They are so small how can you get them wrong????

Even when the Big 3 take a shit you can't clean up after them. Why is that? Nice little story though.
 






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