<5% Market Share

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Anonymous said:
BIO reps are their biggest enemies...it's not the competition. Physicians all know, because BIO reps brag about it, that they only have to put in a couple devices a month compared to 15-20 devices others have to do and they view this as obnoxious and lazy. As physicians make less $ this becomes more of an obstacle for BIO.

So please keep telling us how much make and little you do and rub it in everyone's face! It's a great business plan.
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If what you're saying is true that physicians have time to worry about what Bio reps are doing everything then you are a moron. Physicians only care about themselves. They are humans. They usually put patient care before worrying about vendors.

Rumblings in the mix. But, Bio is here to stay and the patients and doctors that use Bio love the company.

Physicians love not having to think about what type of "problem" is implanted in their patients when they use Biotronik. Right now, Bio is clean. MDT isn't. STJ isn't. and BSX isn't. To do a follow up for the big 3 requires much thought to make sure which advisory, which recall, which dear doctor, which faulty lead, which faulty header, which bad battery, etc. Its chaos.

Bio devices are just simplistic. Check the device and fill out the follow up paperwork. Send the patient home.
 












Get over yourself. What.... Implanters love biotronic? No freckn way. They love the money from the clinicals that you drop off to the reseach staff. And btw you have 3 studies out there. The most recent is a lead study. Please post the link that shows all open and closed studies and their clinicals site locations. Of the EP's that I know who use biotronic... well its not the clean and bio wont have any problems so lucky you doctor and your really lucky patients. Total BS.

Think about this as you roll into the labs.... The staff and support people look at you as slime balls. They really do even though they smile and ask how are you. All know that you get cases b/c of the clinicals.

Pull all of your clinicals and sell against the rest and see how good you are?

Pls dont post some non sense answers.
 






Anonymous said:
Get over yourself. What.... Implanters love biotronic? No freckn way. They love the money from the clinicals that you drop off to the reseach staff. And btw you have 3 studies out there. The most recent is a lead study. Please post the link that shows all open and closed studies and their clinicals site locations. Of the EP's that I know who use biotronic... well its not the clean and bio wont have any problems so lucky you doctor and your really lucky patients. Total BS.

Think about this as you roll into the labs.... The staff and support people look at you as slime balls. They really do even though they smile and ask how are you. All know that you get cases b/c of the clinicals.

Pull all of your clinicals and sell against the rest and see how good you are?

Pls dont post some non sense answers.
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Ohhhhh the hate. You are funny.
 






Anonymous said:
The glass house that some folks live in is just amusing..... I work in a lab that does about 400 devices a year. 90% of those implants are enrolled into some type of 'study'. MDT has 75% of the business, BSX the other 25%. Yes, BIO does about 10 - 20 devices a year and yes they are enrolled into a study. My point is this.... to say that BIO is the only company using clinical studies to either drive, support or maintain business in the name of science is a crock of shit.
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Math issues???? Highly doubt 90% of devices are in studies @ your facility or anywhere.....who's talking about trials anyway?...also, if BIO is doing 4-8% business at your facility, the BSX and MDT #'s don't work. Just a little picky since we are arguing marketshare afterall.
 






Sub Q implants last month nearly outstripped Cameron's ability to manufacturer. When that device gets rolling in manufacturing, the real launch will be activated. It should be interesting.
 






Anonymous said:
Math issues???? Highly doubt 90% of devices are in studies @ your facility or anywhere.....who's talking about trials anyway?...also, if BIO is doing 4-8% business at your facility, the BSX and MDT #'s don't work. Just a little picky since we are arguing marketshare afterall.
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Yeah, my bad. I shouldn't have spoken is generalities. I didn't realize I was taking the MCAT here.
 






Anonymous said:
Math issues???? Highly doubt 90% of devices are in studies @ your facility or anywhere.....who's talking about trials anyway?...also, if BIO is doing 4-8% business at your facility, the BSX and MDT #'s don't work. Just a little picky since we are arguing marketshare afterall.
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OK math issues aside, let's take what the person said and assume it is true becasue everything on CP is true....

So, let's just say that more than most of the total # implants at that hospital are study patients AND MDT holds 60,70, maybe 80% of the share and the rest gets split up between BSX, STJ and BIO. Why is it OK when MDT has studies on top of studies at hospitals all over this country but when BIO or anyone esle for that matter does a study they are paying a doc. I am in CRM and I do not work for BIO but I can tell you this MDT does a shit load of study work in our area.
 






Anonymous said:
Get over yourself. What.... Implanters love biotronic? No freckn way. They love the money from the clinicals that you drop off to the reseach staff. And btw you have 3 studies out there. The most recent is a lead study. Please post the link that shows all open and closed studies and their clinicals site locations. Of the EP's that I know who use biotronic... well its not the clean and bio wont have any problems so lucky you doctor and your really lucky patients. Total BS.

Think about this as you roll into the labs.... The staff and support people look at you as slime balls. They really do even though they smile and ask how are you. All know that you get cases b/c of the clinicals.

Pull all of your clinicals and sell against the rest and see how good you are?

Pls dont post some non sense answers.
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What you are describing is exactly how the Medtronic reps are viewed in my territory. The difference is I don't make the mistake of assuming that somehow translates to the rest of the World.
 


















I realize that MDT has an extensive training program but at what point to the train you in hypocrisy. The MDT reps in our area are so full of themselves and above everything. It has caught up to them in recent years. Their entitled attitude towards business and physicians wore thin a while ago. Their market share is being eaten at everyday.
 






Anonymous said:
I realize that MDT has an extensive training program but at what point to the train you in hypocrisy. The MDT reps in our area are so full of themselves and above everything. It has caught up to them in recent years. Their entitled attitude towards business and physicians wore thin a while ago. Their market share is being eaten at everyday.
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Make sure your view of MDT is not blurred by the fact that we don't play the games most others play. It is often viewed as arrogance when we turn our back on the childish tactics often played in the lab by hanging out in labs hoping for a hand out or poaching at the board when there's no scheduled cases.

I have had 2 long time STJ reps tossed out of hospitals in the last 3 weeks by going behind-the-scenes to hospital admin and reporting their tactics, not credentialed, no scheduled cases and hanging out, engaging in personal conversations with lab staff that should be working, wearing hospital scrubs home, etc. These account driven business facilities appreciate this corporate support role I play for them and since the lab staff and physicians have no power of deciding cases, it's a painless act of eliminating my competitions visibility in these accounts. Simple really.

If this is viewed as arrogance.....Guilty!
 






Back to the clinical studies, In the territory that im in if a biotronjunk goes in its bc of a clinical study. Plain and simple. I have to call BS of any biojunk rep that states that NOT the case. You guys clearly dont seel you offer studies. BTW, keep calling yourself sales reps. The taco bell counter person can drop off studies and get cases that way.

I just dont respect you or the way that you conduct business.

And dont come back with hater or some other weak response about mdt and training or habit or some other garbage.
 






Anonymous said:
Back to the clinical studies, In the territory that im in if a biotronjunk goes in its bc of a clinical study. Plain and simple. I have to call BS of any biojunk rep that states that NOT the case. You guys clearly dont seel you offer studies. BTW, keep calling yourself sales reps. The taco bell counter person can drop off studies and get cases that way.

I just dont respect you or the way that you conduct business.

And dont come back with hater or some other weak response about mdt and training or habit or some other garbage.
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How's this for garbage? You are an idiot for making sweeping generalizations based on your parochial experience. I am certain that some EPs are enticed to implant BIO through studies....good for them....those patients are getting devices that are safe. Its fine to come on here and anonymously bash everyone...just remember not to do that in the halls. You may need to interview with BIO after the next round of RIFFs.
 






Anonymous said:
Make sure your view of MDT is not blurred by the fact that we don't play the games most others play. It is often viewed as arrogance when we turn our back on the childish tactics often played in the lab by hanging out in labs hoping for a hand out or poaching at the board when there's no scheduled cases.

I have had 2 long time STJ reps tossed out of hospitals in the last 3 weeks by going behind-the-scenes to hospital admin and reporting their tactics, not credentialed, no scheduled cases and hanging out, engaging in personal conversations with lab staff that should be working, wearing hospital scrubs home, etc. These account driven business facilities appreciate this corporate support role I play for them and since the lab staff and physicians have no power of deciding cases, it's a painless act of eliminating my competitions visibility in these accounts. Simple really.

If this is viewed as arrogance.....Guilty!
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You didn't answer the question.....Why is OK for MDT to be 'arrogant' and have studies when anyone else does it it is shady business tactics. Let me answer that for you it is arrogance by a prick.
 






Let me address the 2 of you. Without mentioning names the female rep in my state only has cases when she offers clinicals. All labs see this and know it, they smile and are polite but truely dispise her way of doing business. All of the refering cardiologists looks down on the practice too.

When the majority of biojunk implants are clinical it just smells bad in the community.

And yes there safe and FDA approved.
 






Anonymous said:
Let me address the 2 of you. Without mentioning names the female rep in my state only has cases when she offers clinicals. All labs see this and know it, they smile and are polite but truely dispise her way of doing business. All of the refering cardiologists looks down on the practice too.

When the majority of biojunk implants are clinical it just smells bad in the community.

And yes there safe and FDA approved.
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I am sure if doctors called her for cases because they were trained on her product and/or she had a share of 20-45% like many competitive reps then she would not need clinical to gain share and awareness.

Let's face it, clinicals are limited in who can get them. She must have a doctor that has a research coordinator which also leads me to believe that doctor does lots of research.

I have an account that is 70/30 STJ/mdt. The Main EP has 10 research studies going on from the s-ICD to the watchman . mDt got their share from a signature at corporate that requires certain marketshare.

Is Bio to cry foul or do referring docs look down ? No. It's business practice. I have referring docs that want to use me but contractually I am blocked . Are you still going to be arrogant in your assessment? I don't have studies. I just keep knocking at the door and fight the fight.

The introduction of avamed has made life difficult. The incumbent has the advantage. So,give the female rep a break. She is using the weapons she has just like your companies do everyday and everywhere.
 






Anonymous said:
You didn't answer the question.....Why is OK for MDT to be 'arrogant' and have studies when anyone else does it it is shady business tactics. Let me answer that for you it is arrogance by a prick.
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Here's the answer you idiot- You have misdirected your anger at the MDT rep who has no say in who gets clinical trials. We are removed from that decision by the manager and physician. So go get mad at the institution, physician or the manager....not the rep.

Sounds like you don't understand how it works. You are the lowest form of a rep who is not capable of identifying the root cause of their declining sales. Blaming the other rep is a classic sign of #1 Loser...congrats!

I have never and will never accuse BIO of shady practices if they are involved in clinical trials. It's MS I was never getting nor care about. It's so funny to hear from BIO reps who want so bad for MDT to care about their little nibbles at MS but I only care about the "Bites" and BIO is not even close to the dinner table. When you get there, I will stomp on you!

Keep wishing!!!
 






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