You gotta swoop in, win and win and win until they make it so you can't win anymore, and then fly away with the spoils.
Now some people stumble in, then just sit there like a fat rock, never really doing anything but filling a position. Year after year, they lose. No reason for that, because with sales numbers based on the previous year's, it would stand that you would at very least be in close running for P Club at least once ever few years.
But there's some that never come close. But maybe one year, or two if they have a long time in, they ride in on the backs of their Big Winner team partner. But they don't have the bank account and winnings that the Big Winner has taken in.
To that person I would suggest that you go to the Big Winner, and ask the Big Winner what their secret is. The Big Winner will be happy to share it with you. But it won't matter anyway. The days of winning big are over, and so there can never be another Big Winner. At this company, the Big Winner is now extinct.
They moved on to a place where they can swoop in again. A place that's overflowing with spoils!
Treasure awaits! But not for rocks.