AB quotes Reuters this morning
“Pfizer's launch of its respiratory syncytial virus (RSV) vaccine Abrysvo last year has also been a disappointment, Bourla said, only taking roughly 35% of market share in the United States,
badly lagging a rival vaccine from GSK
(GSK.L).
"For me that was very unacceptable and doesn't reflect anything other than GSK were able to do better contracting and better commercial execution," Bourla said.
He said most of the RSV vaccines were administered in pharmacies, where GSK was able to dominate. For much of the season,
GSK's was the only shot offered by CVS Health
(CVS.N), the biggest U.S. pharmacy chain in the U.S. and a dominant player in the retail vaccine market.
Bourla said the company was not happy with the performance of its commercial operation in 2023. Former Chief Commercial Officer Angela Hwang stepped down last month, and the company split its commercial business into two divisions, one focused on the United States and the other on the rest of the world.
"Overall, Pfizer didn't demonstrate that edge that we had as a commercial machine that used to be a well oiled machine that was very credible launching products and we took some measures to correct that," Bourla said.”
Ah, thanks AB, now we understand. It was Angela’s fault. It’s the commercial organization’s fault. Don’t you realize how vaccine contracting works and the need to have a range of products to bundle? That you must be willing to include significant concessions on your lead product (PVC20) to get traction for RSV or MnB? Whomever accepted or drove the covid forecast should be fired for incompetence. If you drove that disconnected from reality “bold thinking”, you should be the first one walked out.
In other comments he said PFE is committed to “play” in the weight loss market. Another place where PFE will be late to the market, with an equal to or lesser product, in a category that is losing steam due to rebound from over zealous use.
Koalemos. Get rid of this chucklehead before he completely demolishes this company that he realizes was once proud, productive and focused on healthcare business.