Anonymous
Guest
Anonymous
Guest
KARL STORZ is a prolific company with a prolific brand. I see many complaints about marketing here; and I view them through a prism of wisdom that many of you are "immediate gratification and entitlement now" type personalities. Does marketing suck? Perhaps. Is the brand still solid since 1945? ABSOLUTELY. The bottom line is this--you Airway Reps are ENTRUSTED and EMPOWERED with the available products. Get out there and sell them and quit making lame excuses. It's totally understandable with Glidescopes 85% "automatic" market share that some cold call fatigue will set in....but wasting time on the DRAMA of a cafepharma thread only proves that your mind is in exactly the wrong place. If you are reading this message as a KARL STORZ airway rep and having emotions--you are 100% completely wasting your time. You would be better served in google searching the competition, learning their strengths and deriving your own talking points about how your products are better than theirs. This thread is sophomoric....go back to HIGH SCHOOL or use FACEBOOK to whine & complain & be dramatic. Karl Storz kicks ass in this industry--it has for 65+ years and will continue to kick ass. If you can't carry the water and seek to blame office people for your failures then you simply just SUCK.
So, based on what YOU just said, WE should be researching the competition, learning their strengths, and deriving talking points about how our products are better. Am I missing something? Isn't that what marketing should be doing? I know, way too much to ask. And trust me, we do the research and more.
...... And here's a little tip, if a person can't cut it in sales, don't hire them in marketing!!!!
As for your "perhaps marketing sucks " comment, why don't you just admit it, step up and fix the problem?