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branding

Say goodbye to BeiGene as the oncology biopharma becomes BeOne Medicines in rebrand

Fierce Pharma

Thu, 11/14/24 - 11:06 am

BeOne Medicines

How Lilly is building a brand people trust

Medical Marketing and Media

Thu, 10/24/24 - 08:20 pm

Inside Eli Lilly’s multi-year Team USA partnership

Medical Marketing and Media

Wed, 07/24/24 - 11:51 am

pharma marketing

Biotech naming trends bypass 'buzzwords and business speak' to build whimsical, memorable brands

Fierce Biotech

Tue, 04/16/24 - 10:13 pm

Gilead Oncology’s brand refresh takes back the possibilities cancer steals

Medical Marketing and Media

Mon, 11/20/23 - 09:36 pm

Gilead Oncology

Boehringer clears blues to go green, unveiling new corporate branding to convey 'unwavering optimism'

Fierce Pharma

Thu, 11/9/23 - 09:51 am

Boehringer Ingelheim

Why a hidden message in Ozempic’s logo represents a big shift in drug branding

Fast Company

Fri, 09/22/23 - 12:03 pm

Merck’s Keytruda to top drug sales in 2028, as Roche takes pharma crown

Medical Marketing and Media

Fri, 08/25/23 - 09:55 am

BMS debuts ‘We Are Bristol Myers Squibb’ video

Medical Marketing and Media

Tue, 08/8/23 - 10:38 pm

Bristol Myers Squibb

See which pharma brands are the strongest and fastest-growing in 2023

Medical Marketing and Media

Wed, 07/12/23 - 11:12 pm

GE HealthCare’s branding strategy emphasizes customer needs and patient outcomes

Medical Devices and Diagnostics Industry

Mon, 03/13/23 - 04:41 pm

Johnson & Johnson taps Scottish inspiration in branding its consumer spinoff

Fierce Pharma

Wed, 09/28/22 - 11:05 am

consumer health

Sanofi's simplified brand opens a fresh chapter as new strategy, pandemic help turn the page

Fierce Pharma

Mon, 02/7/22 - 11:22 am

corporate branding

Eleven years after buying Genzyme, Sanofi officially ditches subsidiary’s storied name

Boston Globe, MA

Thu, 02/3/22 - 11:39 am

corporate branding

You say Trintellix, I say Brintellix: Why a drug name in the US won't always translate across the pond

Fierce Pharma

Fri, 01/21/22 - 10:52 am

Say what you see: Novavax taps its own branding for latest COVID vaccine

Fierce Pharma

Mon, 01/10/22 - 11:40 am

Ogilvy Health's global CEO looks to help pharma reassess corporate branding amid pandemic

Fierce Pharma

Tue, 11/10/20 - 10:39 am

digital marketing

AbbVie’s Allergan Aesthetics brand gets a facelift

Fierce Pharma

Tue, 10/20/20 - 10:33 pm

Mylan and Pfizer roll out tricolor branding for their giant generics combo, Viatris

Fierce Pharma

Thu, 07/9/20 - 12:39 pm

Lawsuit-ridden J&J tumbles in annual listing of best global brands

Fierce Pharma

Thu, 10/17/19 - 10:56 am

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