You say Trintellix, I say Brintellix: Why a drug name in the US won't always translate across the pond

As a British citizen living in England but writing on American drug names, I’m in a perfect position to know that many drugs approved in Europe and the U.K. can have very different names from those in the U.S.

Why is that? Well, to find out, Fierce Pharma Marketing sat down with Scott Piergrossi,​ president of creative at the Brand Institute, a company that has helped name some of the world’s biggest drugs. He's not explaining the reasoning behind any drug name changes mentioned in this piece, but offering up insight into why different regions may need tweaks—or complete rethinks—in branding for the same drug.