Boehringer clears blues to go green, unveiling new corporate branding to convey 'unwavering optimism'

Boehringer Ingelheim has spruced up its image, rolling out new corporate branding that features its “first-ever brand claim” and a “standout color palette” dominated by different green hues. The new look is part of a push “to be more visible” and to “confidently engage” with external stakeholders.